Overview

Taught by leading academics from Leeds University Business School and the School of Geography, you’ll explore a range of analytical techniques including applied Geographic Information Systems (GIS) and retail modelling, consumer and predictive analytics, and data visualisation. You’ll also develop the skills to use analytic data to inform decisions about marketing strategy.

Thanks to our connections with businesses worldwide, you’ll have access to emerging trends in various areas, including consumer behaviour, decision science and digital and interactive marketing. You’ll further develop your practical skills by working on a live data project provided by a company.

Career opportunities

From day one, we encourage you to think beyond your time at Leeds and reflect on a meaningful career. As a graduate of this Consumer Analytics and Marketing Strategy degree offered by University of Leeds, you'll be equipped with advanced skills in consumer analytics and marketing strategy – ideal for those wishing to pursue a career in consumer data analytics, marketing and/or management.

Due to the digital revolution, companies around the world and in many sectors have access to greater amounts of data. The most progressive companies are particularly interested in marketing graduates with strong analytical skills, so this degree positions you at the heart of the recruitment pool.

Typical roles could include marketing or consumer data analyst, direct marketing manager, marketing manager, retail manager, or marketing or management consultant.

Programme Structure

Courses include:

Geographic Data Visualisation & Analysis

Big Data and Consumer Analytics

Predictive Analytics

Applied GIS and Retail Modelling

Consumer Behaviour

Marketing Analytics

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-09-28 00:00:00

Application deadline not specified.

Language

English

TOEFL^® IBT

88

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PTE Academic

64

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IELTS

6.5

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Credits

180 alternative credits

Delivered

On Campus

Campus Location

Leeds, United Kingdom

Disciplines

Family & Consumer Science Marketing Business Intelligence View 132 other Masters in Business Intelligence in United Kingdom

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Academic requirements

GPA

Upper Second Class

English requirements

TOEFL^® IBT

88

Schedule TOEFL®

PTE Academic

64

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

A bachelor degree with a 2:1 (hons) in any subject.

Quantitative skills are beneficial but not essential; a willingness to engage with quantitative materials is required.
Visit our website for full entry requirements, including the alternative qualifications we accept.

Tuition Fees

Living costs

Leeds

United Kingdom

637 - 1103 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Consumer Analytics and Marketing Strategy.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Career opportunities

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

Living costs

Leeds

Funding

Scholarships Information

Available Scholarships

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