Business Administration - Marketing University of Cologne

Overview

The Faculty of Management, Economics and Social Sciences (WiSo Faculty) at the University of Cologne offers wide range of top-ranked English-taught Master’s programmes which combine innovative teaching and world-class research. 

This Business Administration - Marketing programme from University of Cologne provides you with:

• in-depth knowledge of marketing, inclusion marketing strategy & tactics, customer management, brand management, marketing performance & analytics, and digitisation.

• methods, instruments and tools used in market-oriented corporate management.

• skills to analyse and understand how changing customer and societal needs, as well as technological developments can be translated into competitive market offerings.

A sound know-how of marketing concepts and methods is crucial for management and economics students and an indispensable part of any good manager’s toolset. Case studies, business projects with companies, and guest lecturers from the corporate world give you insights about relevant and contemporaneous topics.

We build on a strong research reputation which consistently excels in various competitive research ratings. We regularly publish in the leading academic marketing journals globally and present our work at leading conferences. Moreover, since most of the research is empirical in nature, collaboration with organisations is natural to the department’s members.

Thus, by being close to businesses, a clear focus lies on the investigation of current business challenges. Beside translating our research knowledge in the current course offering, we cover a set of very contemporaneous subjects. Of course, the impact of the digital transformation as a trend is felt across the entire course offerings.

Career Opportunities

• Skills acquired in the MSc. marketing programme prepare you for future line and staff positions with respect to a broad set of marketing and management related tasks. 

• Potential employers range from start-ups and small/medium sized companies to large and global corporations. 

• Equally, our alumni are employed across all sectors and across all value chain stages, ranging across manufacturing, distribution, retailing, and services.

Accreditation

EQUIS, AQAS