Marketing and International Business Lingnan University

Overview

With an emphasis on the application of cutting-edge concepts, tools and techniques in the field of marketing and business management through a national and international context, the Marketing and International Business program at Lingnan University aspires to provide a high-quality education that orientate business and non-business students to a career in marketing and international business fields through its balanced curriculum content design, liberal-art oriented small-class teaching, individualized personal advising system, and outcome-based learning assessments.

Aims of the programme

The MSc Programme in Marketing and International Business aims to:

• Provide students with an opportunity to develop their knowledge and skills in specialist areas of marketing and international business; 

• Orientate students with diverse academic backgrounds with a critical awareness of contemporary strategic marketing and international business issues especially in China;

• Enable students to apply relevant marketing and international business theories and techniques to addressing opportunities and problems faced by practitioners in Hong Kong and China;

• Equip future business leaders with sound knowledge and skills needed in developing socially responsible and ethical strategies to deal with dynamic marketing and international business environments.