Overview
This Advertising - Creative and Digital Strategy programme is facilitated from the Story Arts Centre in Toronto and blends Centennial College 's experience in digital media with its strengths in business and marketing. The programme will focus on helping you create engaging digital experiences built on solid creative strategy. You'll become immersed in the digital field and learn how to develop breakthrough creative advertising campaigns.
Through your courses, you'll acquire the necessary skills in creative strategy, writing, developing creative concepts, art direction, collaboration, presentation and entrepreneurialism. You’ll also learn new technologies and platforms that will keep you informed about recent innovations in the digital creative field.
The programme will focus on five key areas:
- Creative strategy, to ensure advertising meets clients' business objectives;
- Digital storytelling, to build on the power of storytelling in developing impactful creative advertising;
- Brand engagement, to create strong connections with consumers;
- Entrepreneurship, to foster key business skills that encourage innovation and risk-taking;
- Emerging platforms, to ensure you're up-to-date on the latest in digital technology impacting the advertising industry.
During a second-semester field placement, you'll participate in team assignments, working in a collaborative environment in the real world.
In this programme, you'll:
- Gain an understanding of the digital creation process from a creative director's point of view;
- Learn how to craft a creative digital strategy that delivers results;
- Develop a strong portfolio and case studies for prospective employers;
- Enhance presentation skills to help sell ideas;
- Understand the impact of technology on creative development;
- Foster digital storytelling skills to bring brands to life online;
- Analyze and solve business and marketing challenges for clients by applying innovative, creative and digital techniques;
- Complement in-class education with a field placement that will provide the opportunity to work in the industry and hone your skills.
Career Outlook
- Digital art director
- Digital designer
- Digital writer
- Information architect
- Digital strategist
- Content strategist
Get more details
Visit programme websiteProgramme Structure
Courses include:
- Digital Design
- Digital Writing
- The Digital Ecosystem
- Creative Entrepreneurship
- Digital Presentation
- Creative Thinking
Check out the full curriculum
Visit programme websiteKey information
Duration
- Full-time
- 12 months
Start dates & application deadlines
- Starting
- Apply before , International
-
- National: Fall: apply before February 1.
- International: Apply four to six months before your expected start date.
Language
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Delivered
Campus Location
- Toronto, Canada
Disciplines
Digital Marketing Advertising View 10 other Masters in Digital Marketing in CanadaExplore more key information
Visit programme websiteWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
Prepare for Your English Test
AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
- Degree or a three-year college diploma in any discipline
- We will consider applicants who have successfully completed partial post-secondary education (minimum two years) and have relevant work experience.
- Submit a resume and/or complete an intake questionnaire after receiving their offer
- Attend a mandatory Program Welcome Session* online, prior to program start up
- Complete an English language assessment upon registration. Students who test below the required COMM 170/171 English proficiency level will take the ENGL-700 Professional English Communications
Technological requirements
Student Insurance via Studyportals Partner
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.
Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Centennial College and/or in Canada, please visit Student Insurance Portal.
Make sure you meet all requirements
Visit programme websiteTuition Fees
-
International Applies to you
Applies to youNon-residents17148 CAD / year≈ 17148 CAD / year -
Domestic Applies to you
Applies to youCitizens or residents4464 CAD / year≈ 4464 CAD / year
Living costs
Toronto
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Check for any work restrictions
Visit programme websiteIn order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.
Scholarships Information
Below you will find Master's scholarship opportunities for Advertising - Creative and Digital Strategy.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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