Marketing Practice University College Dublin

Overview

Key facts

Students work as “marketing advisors” in the Marketing Development Practice (MDP), a marketing and business training agency, providing business marketing solutions to a wide range of companies, from start-ups and non-profit organisations to large multinational companies.

Operating on the premise of “action-based learning”, students put the theory they learn during lectures into action, working with guidance from experienced industry professionals and managers. Projects include conducting market research, creating marketing and digital strategies, as well as implementing marketing plans and events. The combination of learning marketing theory and then applying it to real work with clients, is unique, setting both the course and its students apart.

Students of the MSc in Marketing Practice from UCD Michael Smurfit Graduate Business School receive one-to-one guidance and support from managers, enabling them to develop confidence both personally and professionally. The skills students develop include communication, project management, problem solving, teamwork and client management. Students are linked to a strong global alumni community providing them with the opportunity to network and seek mentorship, equipping them with tools to build their own career path once leaving the programme.

Career opportunities

For graduates leaving the programme, brand management has been a popular career path. However, many graduates have gone into other careers, such as market research and consultancy.

Potential careers for our graduates include:

• Marketing and Events Executive

• Brand Executive

• Corporate Account Executive

• Customer Intelligence

• Marketing Coordinator

• Digital Media Associate