Innovation and Management in Tourism Salzburg University of Applied Sciences

Overview

Innovation and Management in Tourism from Salzburg University of Applied Sciences addresses the increased expectations of guests in the ever-changing tourism sector. 

Quick Facts:

• The international, management-based programme familiarises you with new travel trends and equips you with the necessary skills to become a leader in global tourism. 
• In this international Master programme you gain specialised knowledge in the field of Experience and Transformational Design. This includes different perspectives and methods of product development, serice design, co-creation and storytelling. The second programme focus is on eTourism — an understanding of the impact of digital technologies on tourism as well as the application of social and mobile applications by tourism organisations and consumers. Further- more, there is an emphasis on entrepreneurship, business ethics, resilience, sustainability and social skills.
• In addition to specialised knowledge in Experience Design, the curriculum also addresses topics such as product development, storytelling, e-tourism, entrepreneurship and other key aspects of the travel sector. To cover a comprehensive range of relevant topics, the master programme is based on the following general foci: Innovation, Corporate Communication, Applied Research, Practical relevance, Diversity.