Overview

Embark on a transformative journey with our Master in Digital Marketing & Data Analytics, where future leaders are forged in the dynamic world of data-driven marketing. In an ever-evolving landscape, you'll master the art of designing, implementing, and refining marketing strategies through cutting-edge data analytics and consumer insights.

Dive into a world of practical, hands-on experience with essential tools such as Google Analytics, SQL, Power BI, Python, and Google Ads.Beyond technical proficiency, you will gain expertise in data governance, ethical considerations, and legal frameworks that are crucial in shaping impactful digital campaigns.

Our graduates emerge as visionary leaders ready to spearhead digital projects, assess campaign effectiveness, and steer strategic decisions in global corporations, innovative digital agencies, and pioneering start-ups. If you're ready to challenge yourself and make your mark in the world of digital marketing, this program is your gateway to success. Unleash your potential and join a network of top-tier professionals!

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Accreditation

This specialization is part of the Master in Innovation (DSMI), authorized by the French Ministry of Higher Education, Research and Innovation to award a BAC+5 Master’s Grade degree. It also validates the Level 7 certification "DipViGrM - Diplôme Spécialisé en Management de l'Innovation", registered with the RNCP (n°41017).

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Programme Structure

Our pedagogy

Academic excellence: Courses taught by renowned professors, based on cutting-edge research and practical applications, to prepare you for current and future job market needs.

Specialization: Strong expertise in digital marketing and data analytics, combining technical skills and strategic insight to drive business transformation.

Immersive learning: Real-world experience through Field Projects and In-Company Projects with partner companies, plus hands-on practice at the end of each year.

International exposure: Two international terms in Europe and Canada, a dedicated European seminar, and a multicultural classroom with courses taught 100% in English.

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Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-09-01 00:00:00
- Apply before 2026-08-24 00:00:00

Language

English

Credits

120 ECTS

Delivered

On Campus

Campus Location

Paris, France

Disciplines

Marketing Data Science & Big Data Digital Marketing View 60 other Masters in Marketing in France

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Academic requirements

GRE^®

Required

GMAT

Required

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Students holding at minimum one of the following degrees can apply to the Master in Digital Marketing & Data Analytics:To apply for admission in Year 1, applicants must hold either:

A 3-year Bachelor’s degree (equivalent to 180 ECTS credits)
An ECTS credit equivalence attestation with at least 180 ECTS credits obtained in a State-recognized Master's degree

To apply for admission in Year 2, applicants must hold either:

A 4-year Bachelor's degree (equivalent to 240 ECTS credits)
Have validated the first year of a State-recognized Master Degree
An ECTS credit equivalence attestation with at least 240 ECTS credits obtained in a State-recognized Master's degree

You can apply while being enrolled in the last year of the degree that makes you eligible for this program.The Student needs to obtain (or maintain) a valid passport for the entire duration of their studies, in order to meet the international mobility requirements that are mandatory for the program.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

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Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at emlyon business school and/or in France, please visit Student Insurance Portal.

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

28750 EUR / year

≈ 28750 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

28750 EUR / year

≈ 28750 EUR / year

Additional Details

1-year course (entry in Year 2) : €28,7502-year course (entry in Year 1) : €38,500

The tuition fees indicated above are valid for the 2026-2027 academic year.

Living costs

Paris

France

1195 - 1778 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Digital Marketing and Data Analytics.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Accreditation

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Other requirements

General requirements

Student Insurance via Studyportals Partner

Make sure you meet all requirements

Tuition Fees

International Applies to you

EU/EEA Applies to you

Additional Details

Living costs

Paris

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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