Overview
Embark on a transformative journey with our Master in Digital Marketing & Data Analytics, where future leaders are forged in the dynamic world of data-driven marketing. In an ever-evolving landscape, you'll master the art of designing, implementing, and refining marketing strategies through cutting-edge data analytics and consumer insights.
Dive into a world of practical, hands-on experience with essential tools such as Google Analytics, SQL, Power BI, Python, and Google Ads.Beyond technical proficiency, you will gain expertise in data governance, ethical considerations, and legal frameworks that are crucial in shaping impactful digital campaigns.
Our graduates emerge as visionary leaders ready to spearhead digital projects, assess campaign effectiveness, and steer strategic decisions in global corporations, innovative digital agencies, and pioneering start-ups. If you're ready to challenge yourself and make your mark in the world of digital marketing, this program is your gateway to success. Unleash your potential and join a network of top-tier professionals!
Open configuration opt
Accreditation
This specialization is part of the Master in Innovation (DSMI), authorized by the French Ministry of Higher Education, Research and Innovation to award a BAC+5 Master’s Grade degree. It also validates the Level 7 certification "DipViGrM - Diplôme Spécialisé en Management de l'Innovation", registered with the RNCP (n°41017).
Get more details
Visit programme websiteProgramme Structure
Our pedagogy
Academic excellence: Courses taught by renowned professors, based on cutting-edge research and practical applications, to prepare you for current and future job market needs.
Specialization: Strong expertise in digital marketing and data analytics, combining technical skills and strategic insight to drive business transformation.
Immersive learning: Real-world experience through Field Projects and In-Company Projects with partner companies, plus hands-on practice at the end of each year.
International exposure: Two international terms in Europe and Canada, a dedicated European seminar, and a multicultural classroom with courses taught 100% in English.Check out the full curriculum
Visit programme websiteKey information
Duration
- Full-time
- 12 months
Start dates & application deadlines
- Starting
- Apply before
-
Language
Credits
Delivered
Campus Location
- Paris, France
Disciplines
Marketing Data Science & Big Data Digital Marketing View 60 other Masters in Marketing in FranceExplore more key information
Visit programme websiteWhat students do after studying
Academic requirements
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Students holding at minimum one of the following degrees can apply to the Master in Digital Marketing & Data Analytics:To apply for admission in Year 1, applicants must hold either:
- A 3-year Bachelor’s degree (equivalent to 180 ECTS credits)
- An ECTS credit equivalence attestation with at least 180 ECTS credits obtained in a State-recognized Master's degree
- A 4-year Bachelor's degree (equivalent to 240 ECTS credits)
- Have validated the first year of a State-recognized Master Degree
- An ECTS credit equivalence attestation with at least 240 ECTS credits obtained in a State-recognized Master's degree
Student Insurance via Studyportals Partner
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.
Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at emlyon business school and/or in France, please visit Student Insurance Portal.
Make sure you meet all requirements
Visit programme websiteTuition Fees
-
International Applies to you
Applies to youNon-residents28750 EUR / year≈ 28750 EUR / year -
EU/EEA Applies to you
Applies to youEU/EEA Nationals28750 EUR / year≈ 28750 EUR / year
Additional Details
The tuition fees indicated above are valid for the 2026-2027 academic year.
Living costs
Paris
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Check for any work restrictions
Visit programme websiteIn order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.
Scholarships Information
Below you will find Master's scholarship opportunities for Digital Marketing and Data Analytics.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility
Read more about eligibility