Digital Marketing Technological University Dublin

Overview

The Master of Science in Digital Marketing at Technological University Dublin is a comprehensive programme tailored to meet the evolving needs of the marketing industry. With a strong emphasis on both theoretical knowledge and practical application, this course prepares students for various roles in the digital marketing landscape. The programme is structured to provide a robust understanding of digital marketing strategies, content creation, and analytics, ensuring that graduates are well-equipped to thrive in a competitive environment.

Why Digital Marketing at Technological University Dublin?

Technological University Dublin is renowned for its commitment to academic excellence and industry collaboration. The university ranks highly for its innovative teaching methods and state-of-the-art facilities, providing students with a rich learning environment. The programme is designed in conjunction with industry partners, ensuring that the curriculum remains relevant and aligned with current market demands. Students benefit from access to cutting-edge technology and resources, which enhances their learning experience and prepares them for real-world challenges.

Tuition Fee Breakdown

• International Students: €13,500
• European Students: €10,000

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum for the Master of Science in Digital Marketing includes a range of modules designed to provide students with a comprehensive understanding of the field. The modules are as follows:

• Business Research Methods
• Copy and Content
• Creative Thinking
• Digital Analytics
• Digital Portfolio
• Dissertation
• Social Media Marketing
• Strategic Digital Marketing
• User Experience Design
• Marketing Technology
• Regulation and Governance
• Omni Channel Campaign Management
• Strategic Content Creation

The programme is structured over two semesters, with students undertaking a total of 90 ECTS credits. The first semester consists of seven modules, while the second includes four modules and a dissertation. Additionally, students will engage in a work placement during the second semester, allowing them to gain practical experience in the field.

Careers with Digital Marketing

Graduates of the Master of Science in Digital Marketing can expect to find diverse career opportunities across various sectors. Potential job roles include:

• Marketing Manager
• Digital Marketing Specialist
• Marketing Analyst
• Social Media Manager
• Marketing Technologist

With a strong emphasis on real-world experience, the programme's work placement component enhances employability and prepares students to enter the workforce with confidence. Graduates are equipped with a digital portfolio that showcases their skills and competencies, making them attractive candidates for employers in the marketing domain.