Overview

During the first year of the Marketing programme at the Umea University the main focus is on developing the knowledge in marketing through modules in marketing strategy and strategic planning, consumer behavior and market analysis. You will practically apply the knowledge developed during your studies. For example you will take part in developing a marketing plan for a company or an organization. During the first year you will have the opportunity to choose elective courses and internship.

Key Facts

During the second year you are given the opportunity to deepen your knowledge in one other area in the field of business administration. This year also includes a research method module and a module in current trends in business administration research. You will develop your writing, analysis and research skills through writing a master's thesis. During this year it is also possible to study abroad one semester.

Programme Structure

Courses include:

Consumer Behavior, Market Analysis and Strategic Decision Making
Management

Digital Marketing
Media Studies

Current trends and a minor in Accounting/Finance/Management/Business Development

Key information

Duration

Full-time
- 24 months

Start dates & application deadlines

Starting 2027-08-31 00:00:00
- Apply before 2027-04-15 00:00:00 , EEA/EU
- Apply before 2027-01-15 00:00:00 , International

Language

English

TOEFL^® IBT

90

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Credits

120 ECTS

Delivered

On Campus

Campus Location

Umeå, Sweden

Disciplines

Marketing View 13 other Masters in Marketing in Sweden

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

90

Schedule TOEFL®

Other requirements

General requirements

A Bachelor's degree (equivalent to a Swedish Kandidatexamen, 180 credits) from an internationally recognised university with a major in Business Administration.
Proficiency in English equivalent to Swedish upper secondary course English B/6

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

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Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Umea University and/or in Sweden, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

48300 SEK / year

≈ 48300 SEK / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

Free

Living costs

Umeå

Sweden

7125 - 11770 SEK / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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