Overview

The Digital and Social Media Marketing program at Seneca Polytechnic explores current trends and emerging technologies in digital marketing, so you graduate ready to enter the rapidly evolving industry.

Through hands-on learning in our student-run marketing agency and an optional work term, you will learn how to develop a marketing plan, curate branded content across a variety of digital and social platforms and interpret digital analytics to determine the effectiveness of campaigns.

This program meets Post-Graduation Work Permit (PGWP) eligibility requirements. (CIP code: 52.1404)

Skills

Throughout this program you will develop the following skills:

Develop and implementing a comprehensive social media strategy

Use web data and analytics to optimize marketing processes

Identify and capitalizing on engagement opportunities to drive business goals

Create relevant, engaging visual communications to enhance your brand’s marketing

Identify ways to reduce marketing costs and improve online engagement

Your Career

When you graduate from this program, these are the types of career options that you can explore:

Brand ambassador

Community manager

Content strategist

Customer relations specialist

Digital content manager

Digital media manager

Digital marketing manager

Interactive marketing manager

Marketing co-ordinator

Social analytics manager

Social media analyst

Social media co-ordinator

Social media community manager

Social media content curator

Social media specialist

Social media strategist

Get more details

Visit programme website

Programme Structure

Courses include:

CRM - Process and Patterns

Social Media Strategies

Search Engine Strategies

Technical Skills for Social Media

Content Marketing Management

Visual Communications

Check out the full curriculum

Visit programme website

Key information

Duration

Full-time
- 8 months

Start dates & application deadlines

Starting 2026-05-04 00:00:00

Apply anytime.
Starting 2026-09-02 00:00:00

Apply anytime.
Starting 2027-01-05 00:00:00

Apply anytime.

More details

Seneca offers admission to students up to the first day of classes. However, applications will not be accepted once a program becomes full.

Language

English

Duolingo English Test

120

Take A Free Practice Test!

PTE Academic

60

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

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AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Delivered

Blended

Campus Location

Toronto, Canada

Disciplines

Digital Marketing View 10 other Masters in Digital Marketing in Canada

Explore more key information

Visit programme website

Join for free or log in to access our complete career info list.

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

120

Take A Free Practice Test!

PTE Academic

60

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Ontario university/college degree, college diploma or equivalent.
Applicants with an equivalent combination of partial postsecondary and/or three to five years of related work experience may be considered for admission. A relevant resumé and references must be provided.
English proficiency for graduate certificates.
Canadian citizens or permanent residents educated outside of Canada must provide a WES or an ICAS credential evaluation.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Seneca Polytechnic and/or in Canada, please visit Student Insurance Portal.

Make sure you meet all requirements

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

17619 CAD / year

≈ 17619 CAD / year
Domestic Applies to you

Applies to you

Citizens or residents

4704 CAD / year

≈ 4704 CAD / year

Living costs

Toronto

Canada

1502 - 2563 CAD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Check for any work restrictions

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In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Digital and Social Media Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Skills

Your Career

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Toronto

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

Our partners