Overview

The Tourism Marketing program offered by The University of the West Indies aims to provide conceptual, theoretical, managerial and practical understanding and knowledge in the area of tourism marketing.

Key features

Graduates with M.S. in Tourism Marketing from The University of the West Indies will be able to:

develop a comprehensive and integrated plan to meet long-term objectives

extend the breadth of tourism-related education and knowledge

develop the qualities and transferable skills including initiative, strategic focus, decision-making and independent learning ability necessary for today's complex tourism environment;

Programme Structure

Courses include:

Accounting for Managerial Decision Making

Marketing Management

Consumer Behaviour

Marketing Research

Integrated Marketing Communications

Research Methods for Business and Social Sciences

Caribbean Tourism Business Environment Workshop

Tourism Destination Management

Strategic Marketing for Tourism and Hospitality

Human Resources Management

Key information

Duration

Full-time
- 18 months
Part-time
- 24 months

Start dates & application deadlines

Starting 2026-09-02 00:00:00
- Apply before 2026-05-31 00:00:00

More details

Expressions of interest are accepted throughout the year.

Language

English

TOEFL^® IBT

82

Schedule TOEFL®

IELTS

6.5

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Delivered

On Campus

Campus Location

Bridgetown, Barbados
Bridgetown, Barbados

Disciplines

Marketing Tourism & Leisure View 4 other Masters in Marketing in Barbados

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Academic requirements

GPA

Lower Second Class

English requirements

TOEFL^® IBT

82

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

A Bachelor’s degree or equivalent from a university or college acceptable to the University of the West Indies, with at least Second Class Honours.

Students are expected to have a good grounding in a business subject such as tourism, management, marketing, finance, or economics.

Students with 'Pass' degrees will be considered on the following conditions: they are currently working in a tourism, business or management related field, and; they are successful at an interview conducted by the entrance committee within the Department.

Two letters of recommendation

Application Processing Fee (BDS $30 for applicants from contributing countries OR US $30 for applicants from a non-contributing countries)

Birth Certificate (certified or notarized copy)

Curriculum Vitae (2 copies)

Two (2) Referee reports

Professional Certificates/Diplomas

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at The University of the West Indies and/or in Barbados, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

20000 BBD / year

≈ 20000 BBD / year
Domestic Applies to you

Applies to you

Citizens or residents

20000 BBD / year

≈ 20000 BBD / year

Living costs

Bridgetown

Barbados

1960 - 2590 BBD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Tourism Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Key features

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Bridgetown

Funding

Scholarships Information

Available Scholarships

Our partners