Public Relations and Strategic Communications Dublin City University

Overview

The MSc in Public Relations and Strategic Communications offered at Dublin City University has been developed in partnership with the public relations industry in Ireland and with the advice and expertise of academics and practitioners across Europe and in the United States. 

Key Facts

The MScPR programme is revised annually, with PRII input, to reflect the changing landscape of communications and the emerging use of the latest digital technologies.

The programme provides students with public relations theory and practice alongside an understanding of recent developments and challenges for the profession. These include the impact of social media; the decline of traditional media; growing issues of corporate social responsibility influencing organisational reputation; and the increasing influence of other social science disciplines on Public Relations theory and practice.

Careers

The skills of strategic communications are used within organisations of all types: in public service, charities, voluntary organisations, entertainment, sports, education and business – across all sectors, including technology, food, healthcare, leisure and utilities.

Graduates from the MSc in Public Relations & Strategic Communications will pursue careers both within in-house communications departments and public relations agencies.

Accreditation

The course is accredited by the Public Relations Institute of Ireland (PRII)