Content Strategy FH Joanneum University of Applied Sciences

Overview

Companies reach their target groups using content on websites, in social media and mobile apps as well as at touch points at trade fairs and reception halls. They use content to position their brands, demonstrate their knowledge, and explain their services. In the Master’s degree program in Content Strategy from from FH Joanneum University of Applied Sciences, you will learn how to design content systematically in order to support corporate objectives, address users and facilitate implementation by all involved. You will be introduced to strategic thinking and will learn how to define topics, channels and the tonality of an organisation’s content. Through this knowledge you will be able to strategically plan corporate content yourself or advise companies in the development of their content.

Career 

• In the German-speaking or central European area there are different names or titles for the person responsible for content in an organisation – from web editor to chief content officer. Irrespective of job title, most graduates of the programme will be responsible for corporate content or give advice on online publication activities in agencies. In companies they often work in PR and marketing departments and/or in departments specialising in digital communication or web presence and social media activities.
• Most students on the programme are in employment and chose the programme to gain further professional qualifications. You can communicate with them directly on the Facebook page of the programme or via the students’ Twitter accounts.
• There is a growing demand for content specialists in companies and agencies. Experts believe that in the coming years almost every big company will need at least one content strategist.