Overview

The program will also enhance your leadership skills as well as your abilities for creative teamwork.

The Master in International Marketing from Technische Hochschule Nürnberg encompasses a wide range of subjects which provide students with a comprehensive and up-to-date knowledge of international marketing. They include key theories and concepts as well as the ability to apply a significant range of professional skills, practices and techniques in marketing, sales and planning departments of multinational companies, international corporations or other global institutions.

The style of lecture tends to be participative, and classes frequently incorporate case analysis and discussions. There will also be group work sessions and opportunities for supervised project work, field investigations and visits, as well as individual research.

Program structure

The master program is a full-time, 3 semesters program consisting of two semesters of teaching and one semester for writing the thesis.

42 ECTS in compulsory modules
24 ECTS in electives

24 ECTS for master's thesis

Careers

Our graduates receive job offers for attractive positions with companies, like Coca Cola, Unilever, Adidas, IBM, and Daimler.

Programme Structure

Courses include:

Analysis and Access to International Markets

Creation of International Market Offers

International Marketing Tools

Industrial Product and Market Development

General Studies and Thesis

Strategic Market Management

Key information

Duration

Full-time
- 18 months

Start dates & application deadlines

Starting 2026-10-01 00:00:00
- Apply before 2026-06-15 00:00:00
Starting 2027-03-15 00:00:00
- Apply before 2026-12-15 00:00:00

Language

English

Credits

90 ECTS

Delivered

On Campus

Campus Location

Nuremberg, Germany

Disciplines

Marketing International Business Strategic Management View 22 other Masters in Strategic Management in Germany

Join for free or log in to access our complete career info list.

Academic requirements

GPA

Required

GMAT

550

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

A first Diploma/Bachelor degree from a full business program with a focus on marketing and an average of at least 1.5 or better (according to the German grading system). Find here a list of selected countries and its conversion of grades to the German system!
If your grades are between 1.6 and 2.5 in the German grading system, you have to participate and pass the General Management Admission Test (GMAT score 550), GRE or you may be invited to pass our own Master Admission Test depending on the status of your other admission requirements and the decision of the admission committee.
Proficiency in English
Basic knowledge of German, equivalent to the level A1 of the Goethe-Institute
a curriculum vitae in English (tabular form, please do not use handwriting)

Work experience

An internship/practical experience of at least 20 weeks should either have been part of the Bachelor's studies or obtained prior to applying for the Master in International Marketing program.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Technische Hochschule Nürnberg and/or in Germany, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

Free
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

Free

Additional Details

There are no tuition fees for all degree programs at our university - including the MIMA program - neither for German nor for international students.

Living costs

Nuremberg

Germany

690 - 1040 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Loading

Scholarships Information

Below you will find Master's scholarship opportunities for International Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About