Overview

Social media have changed the fabric of everyday life and society. This has had important implications for how we inform ourselves, with whom we connect and in which ways, how we organize our daily lives, and how we perform as citizens.

Knowledge of the ways these quickly emerging communication infrastructures are fundamentally transforming society is indispensable.

At a time when intensive data-gathering and analysis is key for companies and governments, this MA programme’s theoretical approach to social media and their data-driven impact on society helps students in understanding and reflecting on critical issues in order to respond to current societal transformations. From a practical perspective, students are trained to investigate social media data in the context of social, political and economic change.

Job prospects

This Social Media and Society track from University of Groningen leads to positions in data analysis, market research, marketing, communication and public relations, consultancy, entrepreneurship, policy advice.

Programme Structure

Courses include:

Capturing Media Use

Discourse Analysis

Network Culture

Statistics with R

Transformation in the Digital Society

Digital Ethnography

Platform Studies

Social Media Analysis

Lecturers

You are taught by lecturers who are internationally renowned in media studies. You benefit from and can be involved in the research of the Centre for Media and Journalism Studies, assessed as an excellent and world-leading research centre. The department is well-known for its informal and vibrant atmosphere, allowing for fruitful exchange between staff and students.

Key information

Duration

Full-time
- 18 months

Start dates & application deadlines

Starting 2026-09-01 00:00:00
- Apply before 2026-08-15 00:00:00 , National
- Apply before 2026-05-01 00:00:00 , International
- Apply before 2026-05-01 00:00:00 , EEA/EU

Language

English

TOEFL^® IBT

90

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

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4.9/5 student rating

Credits

90 ECTS

Delivered

On Campus

Campus Location

Groningen, Netherlands

Disciplines

Media Studies & Mass Media View 32 other Masters in Media Studies & Mass Media in Netherlands

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

90

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Additional requirements English (also for pre-master applicants): A VWO diploma or a subject certificate for VWO English (mark 6 or higher), minimum requirement of TOEFL iBT 90 (with a minimum of 21 on all items), or IELTS 6.5 (with a minimum of 6 on all items). Cambridge C1 Advanced or C2 Proficiency with a minimum score of 185. If you have a Dutch VWO degree, you do not need to submit a language test.

Students with any other BA degree need to have at least 30 ECTS credit points from course units from the Minor in Media Studies provided by the University of Groningen, or course units equivalent to these in content followed at a different university.
Students with a BA degree from a University for Applied Sciences (HBO) cannot apply directly for the MA Media Studies track in Social Media & Society. You will need to do a pre-master first.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

19200 EUR / year

≈ 19200 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

2601 EUR / year

≈ 2601 EUR / year

Living costs

Groningen

Netherlands

750 - 1000 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Are you a non-EU/EEA student from Russia, India or Indonesia, starting a Master's programme at the Faculty of Arts? If so, you could qualify for the University of Groningen OTS/Talent Grant, Faculty of Arts, a partial scholarship which helps you to finance your studies.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Social Media and Society.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Job prospects

Programme Structure

Lecturers

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

EU/EEA Applies to you

Living costs

Groningen

Funding

Scholarships Information

Available Scholarships

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