Overview

In this University of Groningen Media Creation and Innovation MA students explore how media are produced and (re-)used in a digital era. You study how new media technologies enable innovative formats and distinctive practices of media use, reuse and consumption.

Key to this MA track is the insight that all innovation starts from creativity. Yet new start-ups in cultural and media production also need to balance commercial interest and creative drive. Students are invited to put academic knowledge into creative practice - building upon a profound understanding of how media industries have developed over time, how media genres evolve and how changing media (re-)use plays into economic, policy, organizational, labour and legal issues, including piracy, web streaming, and remixing of media content.

Job prospects

This track leads to positions in media management, media production, (online) communication, online publishing, advertising, audiovisual archives, web curating, content management, tool development, content creation, cultural organisations, entrepreneurship and start-ups.

Programme Structure

Courses include:

Multimodal Discourse Analysis

Statistical Analysis with R

Analyzing Social Media Data

Capturing Media Use

Data for Society: Civic Media

Media Policy and Regulation

Lecturers

You are taught by lecturers who are internationally renowned in media studies. You benefit from and can be involved in the research of the Centre for Media and Journalism Studies, assessed as an excellent and world-leading research centre. The department is well-known for its informal and vibrant atmosphere, allowing for fruitful exchange between staff and students.

Key information

Duration

Full-time
- 18 months

Start dates & application deadlines

Starting 2026-09-01 00:00:00
- Apply before 2026-08-15 00:00:00 , National
- Apply before 2026-05-01 00:00:00 , International
- Apply before 2026-05-01 00:00:00 , EEA/EU

Language

English

TOEFL^® IBT

90

Schedule TOEFL®

IELTS

6.5

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Credits

90 ECTS

Delivered

On Campus

Campus Location

Groningen, Netherlands

Disciplines

Media Studies & Mass Media View 32 other Masters in Media Studies & Mass Media in Netherlands

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

90

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Additional requirements English (also for pre-master applicants): A VWO diploma or a subject certificate for VWO English (mark 6 or higher), minimum requirement of TOEFL iBT 90 (with a minimum of 21 on all items), or IELTS 6.5 (with a minimum of 6 on all items). Cambridge C1 Advanced or C2 Proficiency with a minimum score of 185. If you have a Dutch VWO degree, you do not need to submit a language test.

Students with a BA degree from a University for Applied Sciences (HBO) cannot apply directly for the MA Media Studies track in Media Creation and Innovation. You will need to do a pre-master first.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

19200 EUR / year

≈ 19200 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

2601 EUR / year

≈ 2601 EUR / year

Living costs

Groningen

Netherlands

750 - 1000 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Are you a non-EU/EEA student from Russia, India or Indonesia, starting a Master's programme at the Faculty of Arts? If so, you could qualify for the University of Groningen OTS/Talent Grant, Faculty of Arts, a partial scholarship which helps you to finance your studies.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Media Creation and Innovation.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Job prospects

Programme Structure

Lecturers

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

EU/EEA Applies to you

Living costs

Groningen

Funding

Scholarships Information

Available Scholarships

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