Overview
The International Luxury Marketing programme at the Oxford Brookes University will equip you with insight and critical skills, and you will:
- learn to assess situations from financial, commercial and cultural standpoints
- learn how to reach decisions on solutions and actions by integrating academic and practical knowledge with practical case studies and live scenarios
- develop marketing strategies in a luxury context
- understand how building customer trust and championing luxury brands is critical
- learn to make decisions about the operational and strategic business activities of luxury brands and their distribution channels
Career prospects
The programme ensures that graduates are well placed to be employed in marketing roles throughout the world, and in luxury sectors such as:
- jewellery
- fashion
- tourism
- fine wine
- spirits
- prestige cars
Accreditation
Accredited by the Chartered Institute of Marketing and Institute of Direct and Digital Marketing.
Programme Structure
Courses include:
- Marketing
- Understanding Customer Behaviour
- Research Methods for Events and Marketing
- Professional and Academic Development
- Digital and Social Media Marketing Strategy
- Global Marketing Strategy
Key information
Duration
- Full-time
- 12 months
- Part-time
- 24 months
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
Most postgraduate courses recruit year-round
Language
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Credits
Delivered
Campus Location
- Oxford, United Kingdom
Disciplines
Marketing Fashion, Textiles and Luxury Goods View 108 other Masters in Fashion, Textiles and Luxury Goods in United KingdomWhat students do after studying
Academic requirements
English requirements
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AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
- a minimum of a second-class honours degree
- or equivalent overseas degree from a recognised institution
- or equivalent professional or other qualification
Tuition Fees
-
International Applies to you
Applies to youNon-residents19600 GBP / year≈ 19600 GBP / year -
Domestic Applies to you
Applies to youCitizens or residents12300 GBP / year≈ 12300 GBP / year
Additional Details
Home (UK) part time
£5,675
Living costs
Oxford
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.
Scholarships Information
Below you will find Master's scholarship opportunities for International Luxury Marketing.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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