Innovation Design Management University of Europe for Applied Sciences, Germany

Overview

Comprehensive developments through digitalisation, evolving marketplaces and changing consumer behaviour have created a new professional playing field between creative design, business strategy and IT processes. 

Innovation-oriented companies are increasingly seeking managers who understand how to utilise design as a driving factor for business decisions and to incorporate creative thinking and an artistic mindset into the business world – as strategic assets in generating innovation and sustainable consumer benefits, as well as in transforming a company's organisation and vision. 

Careers

Typical areas of work include leading positions could be Design Development & Management, Design Research & Strategy, Corporate Culture & Strategic Brand Management, New Business Development and Product & Innovation Management.

More and more companies are understanding the substantial value that design can bring to them:

• Design creates meaningful products and better development processes

• Disruptive or radical innovations require new development processes

• Design gives a conceptual dimension to idea-finding and concept-development

• Design is a human-centered activity

Therefore, the market needs experts who have a strong standing in design and in business and who can successfully organise design both as a strategy and as a process. This persona is at the core of the master’s programme Innovation Design Management at University of Europe for Applied Sciences, Germany.