Digital Marketing and Communication New European College

Overview

The Digital Marketing and Communication, MBM from the New European College also has a practical approach in its design - through project weeks, professional enquiry and a module of professional based learning in which students complete a short work placement often linked directly to their final project.

The programme offers a combination of master of business administration subjectsand broader modules in economics and management. Through modules looking atglobal economics and strategic management, globalisation, society & culturestudents the programme will enable students to further develop their deeperknowledge of business management and administration.

The specialization in Digital Marketing & Communication specifically looks at theimpact of the fast changing 'connected' world of internet use, smart phones, appsand social media. Many companies and organisations have completely changedtheir approach to advertising, and adapted their marketing strategies - not only tothese new ways of communicating with customers and stakeholders, but also withthe actual method and perception of marketing & communication in a digital age.Internet and the many and various types of social media have created anunprecedented way in which people connect businesses to customers, business tobusiness, and also people who would not normally meet. 

This environment providesbusiness students enormous potential for learning and developing themselveswithin the realm of Digital Marketing & Communication. This specialization bringstogether up-to-date marketing communication, understanding digital media, andthe implementation of big data analytics.

Career opportunities:

• In this age of digitalization and internet driven lifestyles, the business community has come to recognize that success depends upon a solid and maintainable Digital Marketing & Communication strategy. 

• Companies need people who understand new media, big-data strategies and the combination of online marketing and communication with the precise measurement of results that enable strategic actions to be taken.