Public Relations with New Media Munster Technological University

Overview

The Public Relations with New Media programme at Munster Technological University is designed to equip students with both traditional public relations skills and forward-looking expertise in digital and social media communication. Combining core principles of strategic communication, media theory and brand storytelling with hands-on experience in new media tools and platforms, the course prepares graduates to plan, manage and evaluate integrated communication campaigns across diverse digital environments. Students develop skills in content creation, audience engagement, analytics and reputation management, preparing them for careers in PR agencies, corporate communications, digital strategy and media industries.

Why Public Relations with New Media at Munster Technological University?

Munster Technological University (MTU) is recognised for its commitment to providing high-quality education in the field of communications. The university's Public Relations with New Media programme is accredited by the Public Relations Institute of Ireland (PRII), ensuring that the curriculum meets industry standards. MTU boasts modern facilities and strong partnerships with various organisations, enhancing students' learning experiences and networking opportunities. This innovative MA programme equips students with the skills and knowledge necessary to thrive in the fast-paced communications industry. Graduates from this course have an impressive track record, securing positions in diverse sectors, including public relations consultancies, digital media agencies, and corporate communications departments, both in Ireland and internationally.

Tuition Fee Breakdown

For the academic year, the tuition fees are as follows:

• International Students: €13,500
• European Students: €4,950

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is structured to blend theoretical knowledge with practical skills, preparing students for real-world challenges. The modules include:

• PR Theory & Application
• Ethics & Social Responsibility
• Multimedia Production
• Media Writing
• Research Methods and Practice
• Brand Management
• Direct Marketing Environment
• Strategy Analysis
• PR and New Media
• New Media Production
• Cybercultures
• Business Communication & Online Writing
• Public Relations Campaigns
• Media Law, Ethics & Professional Practice
• Event & Project Management
• Public Relations MA Project
• Mentorship Programme

Guaranteed Work Experience

Students participate in the Professional Communications Mentorship Programme, which pairs them with experienced professionals in the field. This initiative provides valuable career guidance, enhancing students' employability and networking skills.

Careers with Public Relations with New Media

Graduates of the MA in Public Relations with New Media are well-prepared for various roles in the communications sector. They often pursue careers as:

• Public Relations/Media Relations Officers
• Social Media Executives/Managers
• Digital Content Creators and Storytellers
• Events Managers
• Marketing Managers
• Stakeholder Engagement and Public Affairs Managers

The programme's focus on developing leadership and innovative skills ensures that graduates can adapt to the evolving demands of the industry, making them highly sought after by employers.