Overview

The Digital Marketing programme offered by Vilnius University is the only study programme of this kind in Lithuania that teaches both traditional and digital marketing techniques.

Careers

Our graduates can efficiently lead marketing projects in a fast-changing environment, in both the private and in public sectors.

Graduates can choose to enrol in PhD studies

Accreditation

Vilnius University Business School (VU BS) holds internationally recognized accreditations: AMBA, ACBSP, and CIM.These accreditations confirm the high quality of its business programs and align studies with global standards and industry needs. Digital Marketing students can also gain CIM exemptions and professional qualifications alongside their degree.

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Programme Structure

Courses include:

Marketing Management
Digital Marketing Tools
Online Consumer Behaviour
Communication Channels in Marketing
Methods of Data Collection and Analysis
E-Commerce
Integrated Marketing Communication
Master Thesis: Theoretical Part

Check out the full curriculum

Visit programme website

Key information

Duration

Full-time
- 18 months

Start dates & application deadlines

Starting 2026-09-01 00:00:00
- Apply before 2026-07-01 00:00:00 , EEA/EU
- Apply before 2026-05-01 00:00:00 , International

Language

English

Duolingo English Test

95

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PTE Academic

59

Schedule a PTE test!

IELTS

5.5

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Cathoven AI IELTS Preparation

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AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Credits

90 ECTS

Delivered

On Campus

Campus Location

Vilnius, Lithuania

Disciplines

Marketing Digital Marketing Marketing Management View 4 other Masters in Marketing in Lithuania

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

95

Take A Free Practice Test!

PTE Academic

59

Schedule a PTE test!

IELTS

5.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

This programme accepts OMPT as a mathematics admission test. Depending on your academic background, you may be required to take an OMPT assessment as part of the admission process.
At least 20 ECTS credits in business and public management study field group or economics study field course units earned in bachelor studies or an equivalent practical experience of no less than one year gained that the candidate is able to substantiate.

The candidates’ motivation and readiness for studies shall be evaluated based on their answers to questions submitted in a video format.

Candidates may be invited to a motivational interview.

Candidates shall possess a bachelor studies cumulative grade point average of no less than 60 per cent to be admitted.

In addition, all applicants have to fulfil the general admission requirements.

University Bachelor's degree certificate and its supplement (or it's equivalent).
The applicant is required to submit a motivation letter

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Vilnius University and/or in Lithuania, please visit Student Insurance Portal.

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

6550 EUR / year

≈ 6550 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

5450 EUR / year

≈ 5450 EUR / year

Living costs

Vilnius

Lithuania

490 - 856 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Digital Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Careers

Accreditation

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Make sure you meet all requirements

Tuition Fees

International Applies to you

EU/EEA Applies to you

Living costs

Vilnius

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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