International Fashion Marketing The University of Manchester China Centre

Overview

About International Fashion Marketing at The University of Manchester China Centre

This International Fashion Marketing course at The University of Manchester combines academic excellence with the development skills that are essential for a career in the global fashion industry and will enable you to work and study simultaneously.

This course will equip you with the skills and knowledge that allows you to pursue a successful career in the fashion industry.

Core units provide a solid grounding in fashion marketing from the perspective of the retail brand, the consumer and broader society. You will develop a comprehensive understanding of the role of fashion marketing within fashion brands. Additionally, the final research module allows you to tailor your study to reflect your personal and professional interests.

You will learn how to:

• Take a leading role in the continued success of the fashion business by addressing its global challenges.

• Develop solutions to complex problems, recognising the interconnected nature of fashion business practice.

• Gain new insights into areas of sustainable development and strategic management of fashion and associated organisations.

• Develop commercial awareness and have a wider understanding of your responsibilities as global citizens.

Career opportunities

Accreditation

The course is accredited by The Chartered Institute of Marketing (CIM).