Overview

Drawing on the collective expertise of our distinguished faculty members, the Strategic Marketing (Online) programme from Imperial is highly interdisciplinary, combining disciplines such as technology, analytics, and innovation to challenge traditional thinking. You will examine strategic marketing fundamentals, explore a range of topics in advanced strategic marketing and strategy, and understand the critical role of technology as a marketing challenge and opportunity. Through experiential projects, you will have the opportunity to apply your learning within your current organisation or act as a consultant for another business, showcasing your leadership, managerial and strategic marketing skills in a highly applied context.

Career impact

At Imperial Business School, your career is our priority. We have a dedicated Careers team that is committed to helping you achieve your personal and professional goals. With close links to industry and a busy calendar of events, workshops, and personal development programmes, you will be prepared to enter a highly competitive recruitment market.

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Programme Structure

Courses include:

Applied Strategic Marketing

Consumer Behaviour

Digital Marketing

Finance & Pricing Strategy

Marketing Analytics

Market Research

Services & Customer Relationship Management

Strategic Brand Management

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Key information

Duration

Part-time
- 24 months

Start dates & application deadlines

Starting 2026-09-26 00:00:00
- Apply before 2026-04-29 00:00:00

Language

English

Duolingo English Test

125

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TOEFL^® IBT

100

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PTE Academic

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IELTS

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Credits

180 alternative credits

Delivered

Online

Campus Location

London, United Kingdom

Disciplines

Marketing Strategic Management Digital Marketing View 32 other Masters in Digital Marketing in United Kingdom

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Academic requirements

GPA

Upper Second Class

English requirements

Duolingo English Test

125

Take A Free Practice Test!

TOEFL^® IBT

100

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

You should have a First or Upper Second Class undergraduate degree (or international equivalent) in disciplines such as:

Business Management

Marketing

Economics

Psychology

Media and Communications

Whilst there are no specific ‘A’ Level criteria for admission to MSc Strategic Marketing, you should be aware that some companies have very strict grade requirements for their graduate programmes. We strongly recommend that you research the entry requirements of any companies you are interested in working for.

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

34400 GBP / year

≈ 34400 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

34400 GBP / year

≈ 34400 GBP / year

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Master's scholarship opportunities for Strategic Marketing (Online).

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Career impact

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Funding

Scholarships Information

Available Scholarships

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