Digital Marketing and Growth Hacking EAE Business School Barcelona Campus

Overview

On this Digital Marketing and Growth Hacking (Barcelona Campus) program from EAE Business School Barcelona Campus you will learn the keys to developing your own strategic and operational abilities in digital advertising (display, programmatic, affiliation, native, mobile ads…), omni-channelling, inbound marketing, SEO/SEM positioning, social media marketing (SMM), decision making based on web analytics (Google and social analytics), customer journey design and user experience (UX), user loyalty platforms (CRM) and digital business plans (e-Commerce), as well as the importance of conversion, sales and client loyalty related goals.

Key Facts

1. AI for Marketing

Using Artificial Intelligence, you will apply improvements to the efficacy and efficiency of campaigns, increase the ROI and customer satisfaction based on audience data, and automate social media management and search engine optimization.

2. Google certifications and other tools

You will prepare to gain Google AdWords and Google Analytics certification. You will also develop your own project on E-Commerce platforms such as PrestaShop and Shopify.

3. Growth Funnel & UX

You will guide users through the different stages of the conversion process (acquisition, activation, retention and revenue), optimizing the user experience to increase growth and maximize the ROI.