Data Science for Marketing Universidade Nova de Lisboa

Overview

The Master's programme in Data-Driven Marketing, with a specialization in Data Science for Marketing , at Universidade Nova de Lisboa  presents an up-to-date structure that combines several areas of marketing with a transversal approach of data science to leverage them.

Key facts

• This program is designed to provide excellent training, articulating key concepts and challenges for marketing decision-making in its multiple strategic, innovation and methodological strands with practical data-oriented processing (Data Science & Big Data), Artificial Intelligence (Generative AI & Machine Learning), and social network analysis and consumer behavior. 

• The versatility in the offer of optional curricular units also allows reinforcing theoretical and practical knowledge in several related areas such as: digital marketing, social media, e-commerce, and search engine optimization.

Formats

• Working Hours Format: It is aimed at young graduates and professionals to study in full-time.

• After Working Hours Format: It is particularly aimed at professionals who intend to make their studies compatible with their professional activity.

Applications phase

The vacancies for this program have already been filled. You can check the remaining programs with applications open until May 13th on the Call for Applications page, available on NOVA IMS' website.

Accreditation

NOVA IMS' degree programs are accredited by A3ES (Portuguese Agency for Assessment and Accreditation of Higher Education).