Design, Embedded Design University of Gothenburg

Overview

At Design, Embedded Design from University of Gothenburg you'll emerge as a dynamic force in the design field. Whether pursuing traditional or unconventional paths, this program empowers you to shape the future of design with confidence and impact.

Quick Facts:

• Companies and organisations in private, public, and non-profit sectors are increasingly seeking competence and knowledge in meeting the challenges of globalisation, digitalisation, and sustainability. In response to these global challenges, organisations and communities must rethink their models of action and their current approaches to value creation. This requires going beyond innovation for novelty's sake to fostering a deeper understanding of designing for change in and with organisations, ecosystems and economies.
• The master’s programme in Embedded Design addresses the field of design that is particularly situated in complex and systemic contexts. It prepares you to be a friendly collaborator whilst simultaneously taking a critical—and even disruptive—stance in your role as a designer. This stance, the program’s linchpin, emphasises designerly actions in terms of material form-giving (gestaltning) and the reconceptualisation of systems of relations. This reconceptualization emphasises an explorative and reflective search for alternative configurations. The programme highlights the situated and messy character of organisational life and the role of material agencies in collapsing or connecting the micro levels of practices and routines with the macro level of institutional systems. Therefore, within an embedded design practice, the contextualisation of organisations constitutes an arena for experimentation and intervention. You will develop a deeper understanding of how design can be used in many types of organisational contexts.
• The embedded design programme is one of GU’s sustainability labelled programmes and is fuelled by an interdisciplinary collaborative process where design tools act as enablers to unpack and reframe today’s societal challenges. In this programme, we work together to gain the skills designing in and around corporations, institutions, public organisations, and society, providing sustainable and long-lasting proposals for change. These proposals involve artefacts, services, social interventions, and organisational reconfigurations, among other possibilities.