Overview

The Master's Degree Programme in Data-Driven Marketing from Universidade Nova de Lisboa is designed to include four alternative paths (specializations).

Alternative paths

Data Science for Marketing - aimed at managers, technical staff and other professionals who wish to acquire analytical skills in the field of marketing, using the most advanced technologies and methodologies for collecting, analyzing and processing data in the scope of data science, in order to allow making data-driven based decisions.

Digital Marketing and Analytics - aimed at managers, experts and other professionals who want to obtain skills in Digital Marketing and Web Analytics, using the most advanced methodologies for collecting, analyzing and processing data to support decision-making in Web Marketing.

Marketing Intelligence - trains marketing professionals to lead and guide the collection, organization, analysis, exploration, and dissemination of marketing information in organizations. It is aimed also at Information Systems managers.

Customer Experience – this specialization evolves from the former Marketing Research and CRM, reflecting the growing centrality of the customer and the strategic role of data in marketing decision-making. It is designed for professionals seeking to develop analytical and strategic skills to design, manage, and optimize the customer experience across the entire journey, integrating market research, data analysis, and consumer behavior insights across diverse industry contexts.

Applications phase

Applications for the 2026/27 academic year are open between April 13th and May 13th, 2026.

Accreditation

NOVA IMS' degree programs are accredited by A3ES (Portuguese Agency for Assessment and Accreditation of Higher Education).

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Programme Structure

Courses include:

Big Data for Marketing

Data Science for Marketing

Marketing Engineering & Analytics

Machine Learning in Marketing

Marketing Strategy & Innovation

Research Methodologies

Social Network Analysis

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Key information

Duration

Full-time
- 24 months

Start dates & application deadlines

Starting 2026-09-07 00:00:00
- Apply before 2026-05-13 00:00:00

More details

Applications for the 2026/27 academic year are open between April 13th and May13th.

Language

English

Credits

120 ECTS

Delivered

On Campus

Campus Location

Lisbon, Portugal

Disciplines

Marketing Digital Marketing Marketing Management View 7 other Masters in Marketing Management in Portugal

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Hold a bachelor’s degree in a compatible field

Be proficient in English (spoken and written).

To complete the application, the applicant must register in NOVA IMS' Applications Portal, fill the form, upload their Curriculum Vitae, choose the program and pay the application fee in the Portal.

The members of the Admissions’ Jury Panel may decide to hold an interview with all or some candidates – face-to-face or videoconference.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

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Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at NOVA IMS and/or in Portugal, please visit Student Insurance Portal.

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

3750 EUR / year

≈ 3750 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

3000 EUR / year

≈ 3000 EUR / year

Living costs

Lisbon

Portugal

630 - 1123 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Discounts

Financial discount: Students who choose to pay the tuition fee in two installments have a 2,5% discount on the payable amount;
NOVA IMS' Alumni (Undergraduate, Postgraduate, Master Degree and Doctoral Programs) from a different program of the one they will attend have a 20% discount on the tuition fee, cumulative with the financial discount;
Companies that finance the program to 2 employees, in the same academic year, have a 10% discount on the tuition fee. This discount is not cumulative with other discounts;
Companies that finance the program to 3 or more employees, in the same academic year, have a 20% discount on the tuition fee. This discount is not cumulative with other discounts.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Data-Driven Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Alternative paths

Applications phase

Accreditation

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Other requirements

General requirements

Student Insurance via Studyportals Partner

Make sure you meet all requirements

Tuition Fees

International Applies to you

EU/EEA Applies to you

Living costs

Lisbon

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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