Overview

The MSc Digital Marketing at the University of Liverpool Online prepares professionals for leadership roles in the evolving marketing landscape. This part-time online programme covers all aspects of digital marketing strategy, from search engine optimisation and social media marketing to customer analytics and marketing automation. Students develop skills in campaign management, content creation, brand development, and performance measurement whilst exploring emerging trends in digital consumer behaviour. The programme combines marketing theory with hands-on practical experience, utilising industry-standard tools and platforms. Through interactive online learning environments, students collaborate on real-world marketing challenges and benefit from faculty expertise spanning academic research and industry practice.

Career

Graduates of the MSc Digital Marketing programme are prepared for roles such as digital marketing manager, social media strategist, marketing analyst, and brand manager. The programme builds strategic marketing capabilities and technical expertise essential for driving customer engagement and business growth in digital environments.

Accreditation

The Management School holds the gold standard triple accreditation (AACSB, AMBA and EQUIS).

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Programme Structure

Courses include:

Digital Marketing Strategy and Practice

Becoming a Leader

Ethical and Sustainable Business Practice

Finance and Data Analysis for Mangers

Consumer Behaviour

Digital Communications and Social Media Marketing

Brand Creation and Management

Research Methods

Check out the full curriculum

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Key information

Duration

Part-time
- 24 months

Start dates & application deadlines

Starting 2026-05-12 00:00:00

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Starting 2026-07-14 00:00:00

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Starting 2026-09-15 00:00:00

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Starting 2026-11-17 00:00:00

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Starting 2027-01-16 00:00:00

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Starting 2027-03-10 00:00:00

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More details

As an applicant, you are encouraged to apply in good time, particularly if you have special needs.

Language

English

IELTS

6.5

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Credits

180 alternative credits

Delivered

Online

Campus Location

Abbey Wood, United Kingdom

Disciplines

Marketing Digital Marketing Marketing Management View 65 other Masters in Marketing in United Kingdom

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Academic requirements

GPA

Lower Second Class

English requirements

IELTS

6.5

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AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

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98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

A minimum of a 2:2 class degree in in an appropriate subject, equivalent to a UK bachelor’s degree; or

Professional work experience in a related field and/or other prior qualifications will be considered on a case-by-case basis.
All applicants must provide evidence that they have an English language ability equivalent to an IELTS (academic) score of 6.5.

School or college transcripts/certificates
University transcripts and certified translations if applicable
Degree certificates
Personal statement
An up-to-date CV.

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

8678 GBP / year

≈ 8678 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

8678 GBP / year

≈ 8678 GBP / year

Additional Details

MSc: £17,357
PGDip: £11,572
PGCert: £5,786
The tuition fee is fully inclusive of all costs: teaching materials, core textbooks, assessments and resits.

Funding

An Executive Scholarship of 15% is available for our May and July 2026 intakes for the full master’s programme only.
A UK Scholarship of 20% is available for students residing in the United Kingdom, who enrol on the May and July 2026 intakes of our full master’s awards.
Regional Scholarships of up to 20% available, for those in specific regions outside the United Kingdom.
10% discount for University of Liverpool alumni.
5% discount for up-front full tuition fee payment.

A separate application form is not required for a scholarship, as it will be applied once you have received your official offer letter. Please note, scholarships cannot be combined but can be used alongside our Up-front Payment Discount.

Win a €10000 Scholarship! Deadline: 30 June 2020

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Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Digital Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Career

Accreditation

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Funding

Scholarships Information

Available Scholarships

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