Overview

Tech is everywhere, in every industry, in small, mid and large organizations in every function... We must adapt to a digital world and thrive, or fade out. “Legacy” businesses that rely on history and a big name are facing a big threat: nimble, tech-savvy businesses led by innovative mind.

IE University molds students into future-forward and versatile professionals, using methodologies that put innovation and employability at the forefront.

Transformative Knowledge

In this Digital Business and Innovation programme you’ll gain expertise in digital technologies, business models and how to use tech to innovate. You’ll become a leader in tech strategy and digital transformation.

Staying One Step Ahead

Biz-tech transformers are a rare breed. Businesses will be looking for business-savvy tech experts AND tech-savvy business innovators to bring them into the future.

Learn From Real Pioneers

The IE faculty is made up of a diverse group of academics and professionals who bring real-world expertise to the classroom.

Programme Structure

Courses include:

Digital Business Models

Marketing & Customer Analytics

Digital HR & Finance

Connected Operations

Business Intelligence

Financial Services

Consumer Goods and Retail

Healthcare & Biotech

Key information

Duration

Full-time
- 11 months

Start dates & application deadlines

Starting 2026-09-02 00:00:00

Apply anytime.
Starting 2027-04-01 00:00:00

Apply anytime.

More details

Rolling admissions

Language

English

Duolingo English Test

130

Take A Free Practice Test!

TOEFL^® IBT

95

Schedule TOEFL®

IELTS

7

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Delivered

On Campus

Campus Location

Madrid, Spain

Disciplines

Family & Consumer Science Business Intelligence Digital Marketing View 45 other Masters in Digital Marketing in Spain

Join for free or log in to access our complete career info list.

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

130

Take A Free Practice Test!

TOEFL^® IBT

95

Schedule TOEFL®

IELTS

7

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Bachelor degree from an accredited university

Official university transcripts (certified translation into English or Spanish)

1 page CV/Resume

1 essay

2 letters of recommendation

English language certificate – for non-Native English speakers: we accept the TOEFL (minimum score of 100), the IELTS (minimum score of 7), Duolingo English Test (minimum score 120) or a Cambridge Advanced or Proficiency level. A certificate is not required if you completed an undergraduate degree in English. The validity of all previously mentioned English language certificates for IE’s admissions process is two years, from the date you took the exam.

Photocopy of current passport

Passport size picture

Application fee: 150€ (fee is not refundable)

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at IE University and/or in Spain, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

41000 EUR / full

≈ 41000 EUR / full
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

41000 EUR / full

≈ 41000 EUR / full

Living costs

Madrid

Spain

745 - 1260 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Digital Business and Innovation.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Transformative Knowledge

Staying One Step Ahead

Learn From Real Pioneers

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

EU/EEA Applies to you

Living costs

Madrid

Funding

Scholarships Information

Available Scholarships

Our partners