Overview

On this Strategic Marketing MSc from University of Sussex , you’ll gain insights into the world of marketing, with its ethical and societal implications. You’ll:

study core marketing areas, including marketing strategy, market research, brand management and buyer behaviour
learn about advanced marketing analytics
gain essential skills to help you measure success and improve the quality of marketing decisions
cover perspectives for ethical and socially responsible marketing decisions, and learn how to navigate the challenges and pitfalls
explore the role of marketing in influencing consumers towards more sustainable behaviour.

Building on this foundation, you can tailor your degree to your career path. Options include digital marketing, new product development strategy, consumer psychology and the management of negotiation.

Careers

On this course, you gain the essential strategic marketing skills and knowledge for employment in today’s global and dynamic world. It’s for people who want to work in:
advertising, brand and product management
digital marketing
international marketing
marketing research or consultancy
new business development
public relations

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Programme Structure

Courses include:

Buyer Behaviour
Global Marketing Management
Marketing Ethics and Society
Marketing Research
Strategic Design Thinking for Market Value
Advanced Marketing Analytics
Strategic Brand Management

Check out the full curriculum

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Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-09-29 00:00:00
- Apply before 2026-08-01 00:00:00 , International
- Apply before 2026-09-01 00:00:00 , National

Language

English

Duolingo English Test

110

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TOEFL^® IBT

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PTE Academic

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IELTS

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Credits

180 alternative credits

Delivered

On Campus

Campus Location

Brighton, United Kingdom

Disciplines

Marketing View 338 other Masters in Marketing in United Kingdom

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Academic requirements

GPA

Lower Second Class

English requirements

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

You should have a lower second-class (2.2) undergraduate honours degree or above (including an average mark of at least 57%).
Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Make sure you meet all requirements

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

26250 GBP / year

≈ 26250 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

14975 GBP / year

≈ 14975 GBP / year

Living costs

Brighton

United Kingdom

815 - 1383 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Check for any work restrictions

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Scholarships Information

Below you will find Master's scholarship opportunities for Strategic Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Careers

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Living costs

Brighton

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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