Consumer Studies Wageningen University and Research

Overview

The two-year Consumer Studies programme at Wageningen University and Research  provides you the knowledge and skills to analyze consumers. You will understand how consumers take rational and emotional decisions, in the short and the long-run. As a graduate in Consumer Studies you can find employment in businesses, NGO’s or governmental advisory roles or research and education.

Why this programme?

• Understanding consumers to improve quality of life is central to our programme.

• You learn to combine insights from psychology, economics, design, and sociology, in an interdisciplinary perspective.

• You study consumers in contexts relevant to the life sciences domain, integrating insights from a range of natural sciences such a food technology.

• Consumer studies prepares professionals to apply a consumer centered view in business, governmental and non-governmental organizations, and research.

Future career

Typically graduates of the master's Consumer Studies end up in connecting ‘spider in a web’ roles, being able to work with people from different departments and backgrounds. As a graduate you have various career opportunities. You can work as Consumer Expert in Marketing or Communication departments of Commercial Business, at Market Research companies, in NGO’s or a Government department. Or as a researcher or teacher at a university.