Le Quanti - Research and Data Intelligence in Marketing Grenoble INP, Graduate schools of Engineering and Management, Université Grenoble Alpes

Overview

Graduates of Le Quanti - Research and Data Intelligence in Marketing from Grenoble INP, Graduate schools of Engineering and Management, Université Grenoble Alpes are or have been working in the largest research and consulting companies, ad-hoc or panel, mainly in Paris and Lyon (France) or internationally (e.g. GfK, TNS Sofres, ACNielsen, CSA, IRI, MetrixLab, IPSOS, BVA Group, Kantar, IFOP, Repères, Strategir, Enov, Côté Clients), as well as with large companies (e.g. L'Oréal, Sanofi Pasteur International, Danone, Lactalis, Teisseire, Pepsico, Nestlé). Others have chosen to create their own structure (Quantitude, etc.).

Specificities

• A teaching team that includes practitioners from research institutes and large companies. They participate extensively in the programme, not giving occasional lectures, but mainly by taking responsibility for entire courses. They provide half of the teaching hours. The other half is provided by recognised academics in marketing, consumer behaviour and research methods.
• Immersion in practice throughout the programme (frequent and multifaceted interactions with research institutes and brands, reflection on concrete cases, work on projects entrusted by partner companies, 6-month internship, etc.) which reinforces the skills expected by the market.
• A curriculum that is constantly being improved thanks to an advisory committee made up of market research practitioners and academics, in order to adapt to a rapidly changing sector.
• Innovative and active teaching methods based mainly on group projects and real case studies.
• More internship opportunities than students. In the largest research companies (IPSOS, BVA, KANTAR, etc.), students are most often offered a job before the end of their internship (up to 85% in the best years).
• Curriculum taught entirely in English to a multicultural group.