Advertising and Communications in The International Sphere Peter the Great St. Petersburg Polytechnic University (SPbPU)

Overview

Duting the Advertising and Communications in The International Sphere program from Peter the Great St. Petersburg Polytechnic University (SPbPU) you?ll become familiar with media content creation and management technologies, and capable of organizing full-cycle advertising and PR projects in the field of international cooperation and international marketing communications.

Key facts

• integration of international experience of professional community representatives, foreign lecturers (with PhD degree) in program implementation makes it possible to learn about current trends in the design of international communication projects, as well as effective models of strategic management of international relations using modern communication technologies and tools;

• students will be able to test advertising and communication projects in the international sphere on the modern equipment of the "Center for Sociological Research and Digital Communications" training laboratory at Higher School of Media Communications and Public Relations;

• students of the program can be trained in international exchange programs, European scholarship program Erasmus+.

Main courses

• Advertising in international projects

• International communication projects

• International promotion and public relations in international companies and organizations

Possible job positions:

• Head of International Corporate Projects

• Director of Corporate Relations in Russia

• Sustainable Development Director

• External Relations and Communications Manager

• Corporate Anthropologist