Overview

You will gain in-depth understanding of markets and how they work, and be introduced to the theories, tools and techniques that firms use to connect with and shape markets.

This Master of Marketing programme from Sunway University will constantly challenge you as you put theory into practice and learn how to uncover new and emerging consumer practices that have the potential to create new markets. This programme will critically explore global issues facing firms, markets and consumers, providing you with the ultimate springboard to a range of marketing-related careers.

On successful completion of the programme, the graduates will also be awarded with a degree from Lancaster University. They will be awarded two certificates, making them graduates of both Sunway University and Lancaster University.

Career Prospects

CEO/COO

Managing Director

Sales director

Marketing Director

Communications Director

Sales & marketing manager

Communications Manager

Market Research Manager

Trade Marketing Manager

Public relations manager

Retail Operations Manager

Sales manager

Business Development Manager

Brand manager

Digital Marketing Manager

Account Manager

Customer Service Manager

Procurement Manager

Supply Chain Manager

Logistics Manager

Service Delivery Manager

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Programme Structure

Courses include:

Marketing Theory & Application

Advanced Consumer Behaviour

Global Marketing

Marketing Communication

Services Marketing

Strategic Marketing

Digital Marketing

Marketing Analytics

Business to Business Marketing

Check out the full curriculum

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Key information

Duration

Full-time
- 12 months
Part-time
- 24 months

Start dates & application deadlines

Starting 2026-05-04 00:00:00

Apply anytime.
Starting 2026-07-01 00:00:00

Apply anytime.
Starting 2026-09-28 00:00:00

Apply anytime.
Starting 2027-02-03 00:00:00

Apply anytime.
Starting 2027-03-01 00:00:00

Apply anytime.

More details

All application documents and initial payment to be submitted to International Office at least eight (8) weeks before the intake date(s).

Language

English

IELTS

6.5

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Delivered

On Campus

Campus Location

Kuala Lumpur, Malaysia

Disciplines

Marketing Digital Marketing Data Analytics View 11 other Masters in Marketing in Malaysia

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Academic requirements

GPA

2.5

English requirements

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

A Bachelor’s degree (Level 6, MQF) in related fields with a minimum CGPA of 2.50 as accepted by the HEP Senate; or

A Bachelor’s degree (Level 6, MQF) in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment; or

A Bachelor’s degree (Level 6, MQF) in non-related fields with a minimum CGPA of 2.00 as accepted by the HEP Senate and with relevant working experience of at least 2 years of work experience, subject to a rigorous internal assessment; or

A Bachelor’s degree (Level 6, MQF) in non-related fields with a minimum CGPA of 2.00 as accepted by the HEP Senate and without relevant working experience, subject to passing pre-requisite courses; or

Other equivalent/related qualifications to a Bachelor’s degree (Level 6, MQF) recognised by the Malaysian Government.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Sunway University and/or in Malaysia, please visit Student Insurance Portal.

Make sure you meet all requirements

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

14277 USD / year

≈ 14277 USD / year
Domestic Applies to you

Applies to you

Citizens or residents

14923 USD / year

≈ 14923 USD / year

Additional Details

RM59,140 for Malaysian students
USD14,277 for international students
International students must pay their fees in RM equivalent.

Living costs

Kuala Lumpur

Malaysia

2210 - 3815 MYR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Check for any work restrictions

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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About

Overview

Career Prospects

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Living costs

Kuala Lumpur

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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