Overview

Through this Marketing study programme from University of Zagreb, candidates will develop specific skills for the marketing discipline and its application in business. The courses will enable students to acquire the necessary knowledge in the field of consumer behavior, marketing research, marketing strategy, marketing planning, brand management, integrated marketing communications, personal selling and negotiation, sales management, interactive marketing communications, business to business (B2B) marketing, customer relationship management (CRM), international marketing, and services marketing.

Career

Students who complete this programme can work as market research managers, product and brand managers, pricing analysts, sales & key account managers. PR managers. professionals in internet or event marketing etc

Programme Structure

Courses include:

Consumer Behavior

Personal Selling and Negotiation

Brand Management

International Marketing

Services Marketing

Marketing Strategy

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-11-01 00:00:00
- Apply before 2026-10-31 00:00:00

More details

First week of November.

Language

English

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Credits

60 ECTS

Delivered

On Campus

Campus Location

Zagreb, Croatia

Disciplines

Marketing View 3 other Masters in Marketing in Croatia

Join for free or log in to access our complete career info list.

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

birth certificate (original, photocopy or e-excerpt)

certificate of citizenship / domicile (original, photocopy or e-excerpt);

passport (or ID card for EU citizens)

undergraduate diploma

undergraduate course transcript with grades certified by the organization where you obtained it

diploma recognition document if you finished the undergraduate study program outside Croatia

proof that you paid the administrative fee.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at University of Zagreb and/or in Croatia, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

5000 EUR / year

≈ 5000 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

5000 EUR / year

≈ 5000 EUR / year

Living costs

Zagreb

Croatia

3989 - 6131 HRK / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Loading

Scholarships Information

Below you will find Master's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Career

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

EU/EEA Applies to you

Living costs

Zagreb

Funding

Scholarships Information

Available Scholarships

Our partners