Overview

At Business Administration - Marketing and Analytics from The University of the West Indies you will learn how to analyse and transform complex marketing data to create customer value. Solve real-world marketing challenges and support effective decision-making using innovative data analytics tools and techniques.

Key features

What Will I Study?

How to model industry best practices through the interplay of sound business and management theory and practice.

A range of analytical modelling approaches used to support business decisions.

How to engage in the global business environment through sessions in CV preparation, public speaking, social and business etiquette and ethics in business.

How to manage data-driven marketing and customer experience tools.

How to convert data insights to marketing decisions.

How to apply digital marketing and social media tools to solve business problems and exploit business opportunities.

Careers

Marketing Analyst

Market Research Analyst

Market Research Manager

Marketing Director

Customer Intelligence Analyst

Operations Research Analyst

Advertising Manager

Programme Structure

Courses include:

Machine Learning and Data Mining

Marketing Analytics

Digital Marketing and Social Media Strategy

Pricing Strategy

Marketing Management

Big Data and Business Analytics for Decision Making

Key information

Duration

Part-time
- 18 months

Start dates & application deadlines

Starting 2026-09-02 00:00:00
- Apply before 2026-05-31 00:00:00

More details

Expressions of interest are accepted throughout the year.

Language

English

TOEFL^® IBT

82

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

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4.9/5 student rating

Delivered

Blended

Campus Location

Bridgetown, Barbados

Disciplines

Business Administration Marketing Data Analytics View 12 other Masters in Business Administration in Barbados

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Academic requirements

GPA

Lower Second Class

English requirements

TOEFL^® IBT

82

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

A Bachelor’s degree or equivalent from a university or college acceptable to the University of the West Indies, with at least Second Class Honours.

Students are expected to have a good grounding in a business subject such as management, marketing, finance, or economics.

Three (3) years post degree work experience.

An interview with the entrance committee within the Department.

Application Processing Fee (BDS $30 for applicants from contributing countries OR US $30 for applicants from a non-contributing countries)

Birth Certificate (certified or notarized copy)

Curriculum Vitae (2 copies)

Professional Certificates/Diplomas

Marriage Certificate (where applicable) (certified or notarised copy)

Legal Affidavit or deed poll if your present name is different from that on the Birth Certificate (certified or notarised copy)

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at The University of the West Indies and/or in Barbados, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

11234 USD / year

≈ 11234 USD / year
Domestic Applies to you

Applies to you

Citizens or residents

11234 USD / year

≈ 11234 USD / year

Additional Details

Programme Fees = BDS $ 34,000.

Living costs

Bridgetown

Barbados

1960 - 2590 BBD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Business Administration - Marketing and Analytics.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Key features

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Living costs

Bridgetown

Funding

Scholarships Information

Available Scholarships

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