European Master’s in Customer Relationship Marketing (MERCURI) University of Economics in Katowice

Overview

European Master’s in Customer Relationship Marketing (MERCURI) is offered by University of Economics in Katowice. Classes are conducted in English in the form of lectures, classes, language courses and seminars. Students are also required to cooperate with enterprises and implement consulting projects and internships. The lecturers use interactive methods, specialized computer software and also methods based on the concepts of "experiential learning" and "intensive program".

Key Facts

Study takes place in the four partner European universities: Université Grenoble Alpes (France), Aschaffenburg University of Applied Sciences (Germany), Universidad Cardenal Herrera (Spain), University of Economics in Katowice (Poland). Each semester is carried out in a different country. During studies, methods such as experiential learning, case study based learning, interactive classes, on-line classes and intensive programs are used. There are also classes conducted by highly qualified academics and practitioners, and students need to work on a consultancy project and carry out the internship.