Digital and Content Marketing Technological University Dublin

Overview

The MSc in Digital and Content Marketing at Technological University Dublin is tailored to meet the evolving demands of the marketing industry. This programme is recognised for its comprehensive curriculum, which equips students with the essential skills needed to excel in various marketing roles. With a focus on both theoretical knowledge and practical application, graduates will emerge ready to tackle the challenges of the digital marketing landscape.

Why Digital and Content Marketing at Technological University Dublin?

Technological University Dublin is highly regarded for its innovative approach to education and strong industry connections. The university's marketing programme is designed to foster collaboration between students and industry professionals, ensuring that graduates possess relevant, up-to-date skills. The state-of-the-art facilities and resources available to students enhance the learning experience, making it an attractive choice for aspiring marketers.

Tuition Fee Breakdown

The tuition fees for the MSc in Digital and Content Marketing are structured as follows:

• International Students: €13,500 per year
• European Students: €10,000 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The programme comprises a well-rounded syllabus designed to cover critical aspects of digital marketing. The modules include:

• Business Research Methods
• Copy and Content
• Creative Thinking
• Digital Analytics
• Digital Portfolio
• Dissertation
• Social Media Marketing
• Strategic Digital Marketing
• User Experience Design
• Marketing Technology
• Regulation and Governance
• Omni Channel Campaign Management
• Strategic Content Creation

Students will engage in a mix of mandatory modules across two semesters, with an emphasis on practical application through a work placement component in the second semester.

Careers with Digital and Content Marketing

Graduates of this programme can expect to pursue various career paths in the marketing field. Potential roles include:

• Marketing Manager
• Digital Marketing Specialist
• Marketing Analyst
• Social Media Manager
• Marketing Technologist

Alumni have found success in diverse sectors, leveraging their skills in both established and emerging areas of digital marketing. The programme's integration of work placements and a digital portfolio equips graduates to effectively navigate the job market and secure positions that align with their aspirations.