Economics and Business Administration - Business Intelligence Aarhus University

Overview

The  Economics and Business Administration - Business Intelligence program from  Aarhus University  takes a data-driven approach to solving business problems by focusing on:

• extracting and analysing information from data to predict behaviour and recognise natural patterns
• visualising and presenting results to support managerial decision-making. 

The BI programme aims to prepare the students to use a variety of state-of-the-art data analytics tools and apply data science to solve the complex and interdisciplinary challenges that businesses face. During the BI programme, the students will work with data-driven business projects such as:

• Generative AI for Customer Service: Build a chatbot using open-source language models that can handle common customer inquiries in the retail industry, potentially reducing response times.

• Fraud Detection in E-Commerce: Implement machine learning algorithms to detect unusual purchasing patterns, potentially preventing fraudulent transactions in online stores.

Careers

Graduates who complete the Business Intelligence programme acquire analytical and quantitative skills that are highly demanded by both the public and private sector. BI graduates take up positions in international or Danish companies, public institutions, and consulting firms as BI consultants, data scientists, data engineers, advanced data analysts, machine learning developers, or product owners. After a few years on the labour market, many BI graduates advance to senior data specialist roles (senior data scientist, senior automation engineer, etc.) or managerial roles (BI lead, head of AI, etc.).