Overview

The Strategic Brand Management programme from The American University of Paris prepares students to expertly manage and shape an international brand and its relationship to the consumers and employees who make its success possible.

Working in brand management requires the capacity to maintain a holistic view of one’s organization, an understanding of consumer needs and the business’s strategic goals, as well as the ability to clearly articulate the unique value the business will add to the world as it grows.

Branding professionals often work as the arbiter of a brand’s identity; they are the quality control checkpoint with the visual, verbal and strategic management savvy to determine when any part of a company is not operating consistently with its established values and identity – be that in operations, graphic design, copywriting or company culture. This RNCP-accredited programme prepares you for this highly interdisciplinary career path that requires strong diplomacy and communications skills, as well as a strategic mindset and an aptitude for business.

Creative Thinking Leads to Action

AUP’s MSc in Strategic Brand Management focuses on the techniques necessary for students to establish themselves in international careers. They will learn how to translate creative thinking into concrete strategies for growing a business, organizing teams and recruiting the best employees. The programme equips alumni for roles such as:

Chief Marketing Officer

Brand Consultant

Advertising Executive

Managing Partner

Entrepreneur

Communications Officer

Programme Structure

Courses include:

Accounting And Management Control

International Financial Management

Brands And Belief

Marketing Strategy

Issues In Contemporary Brand Management

Branding Practicum

Strategic Management

Key information

Duration

Full-time
- 18 months

Start dates & application deadlines

Starting 2027-01-12 00:00:00
- Apply before 2026-09-15 00:00:00
Starting 2027-09-01 00:00:00
- Apply before 2027-03-31 00:00:00

More details

Late or International Regular Admission after 1 April (based on available spaces)

Language

English

Duolingo English Test

130

Take A Free Practice Test!

TOEFL^® IBT

101

Schedule TOEFL®

IELTS

7

Prepare for Your English Test

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4.9/5 student rating

Credits

48 SCH

Delivered

On Campus

Campus Location

Paris, France

Disciplines

Strategic Management Marketing Management Advertising View 23 other Masters in Strategic Management in France

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

130

Take A Free Practice Test!

TOEFL^® IBT

101

Schedule TOEFL®

IELTS

7

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Online application form

Personal statement

C.V. or resumé

Two letters of recommendation

Official transcripts

English Language Test

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at The American University of Paris and/or in France, please visit Student Insurance Portal.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

36864 EUR / year

≈ 36864 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

36864 EUR / year

≈ 36864 EUR / year

Living costs

Paris

France

1195 - 1778 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Strategic Brand Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Creative Thinking Leads to Action

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Tuition Fees

International Applies to you

EU/EEA Applies to you

Living costs

Paris

Funding

Scholarships Information

Available Scholarships

Our partners