Overview

The objective is to make sure that our graduates can perform marketing expert and marketing manager tasks and represent high-level marketing competencies within an organisation.

What you'll learn

The university arms their students with skills and competencies to meet the challenges of the digitalised marketing environment with ease.

This Marketing Strategy and Innovation programme from Corvinus University of Budapest is the one-year intensive version of the already well-known Master Programme in Marketing, where students can learn the necessary skills in a quarterly schedule.

Accreditation

AMBA, AACSB

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Programme Structure

Courses include:

Marketing Innovations and New Product Development
Advanced Marketing Research

Brand Strategies

Online Marketing Communication

Innovative Channel Management
Data-driven Marketing

Check out the full curriculum

Visit programme website

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-09-08 00:00:00
- Apply before 2026-08-14 00:00:00

Language

English

TOEFL^® IBT

100

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PTE Academic

68

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IELTS

7

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4.9/5 student rating

Credits

60 ECTS

Delivered

On Campus

Campus Location

Budapest, Hungary

Disciplines

Marketing Innovation Management Strategic Management View 5 other Masters in Strategic Management in Hungary

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Academic requirements

GRE^®

150 _(verbal)

150 _{(quantitative)}

GMAT

500

English requirements

TOEFL^® IBT

100

Schedule TOEFL®

PTE Academic

68

Schedule a PTE test!

IELTS

7

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Complete bachelor/undergraduate degree

B2 level of English (assessed from your GMAT/GMAT FE, NMAT or GRE score)

GMAT/GMAT FE, NMAT or GRE certificate. Note: you are only required to sit one of these exams.

Minimum credit requirement

In Hungary, there are legal pre-requisite credit requirements to study postgraduate programmes. Please make sure you meet the minimum requirements for this programme before applying.

You will need a minimum of 36 ECTS constituted from the following areas:

Economics, Social Science and Methodology (e.g. mathematics, statistics, micro and macroeconomy, international economy, regional economy, economic history)
Business (e.g. corporate finance, accounting, management organisation, human resources)

Marketing Foundation (e.g. market research, consumer behaviour, digital marketing)

Tip: to quickly calculate your credits in ECTS, divide learning hours by 30!

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Corvinus University of Budapest and/or in Hungary, please visit Student Insurance Portal.

Make sure you meet all requirements

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

10800 EUR / year

≈ 10800 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

6800 EUR / year

≈ 6800 EUR / year

Additional Details

Fees (EU/EEA): 1 350 000 HUF per semester

Living costs

Budapest

Hungary

172338 - 268251 HUF / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Check for any work restrictions

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In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing Strategy and Innovation.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

What you'll learn

Accreditation

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Make sure you meet all requirements

Tuition Fees

International Applies to you

EU/EEA Applies to you

Additional Details

Living costs

Budapest

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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