Global Business Administration - Marketing Intelligence and Big Data University of Gloucestershire

Overview

Throughout the Global Business Administration - Marketing Intelligence and Big Data from the  University of Gloucestershire  you will be offered the opportunity to develop the most in-demand skills needed to confront the challenges and unlock the opportunities of a dynamic and unpredictable economic environment. You’ll also explore significant issues including business resilience and crisis management as a key part of the course.

The Marketing Intelligence and Big Data specialism aims to integrate market research, market strategy and data analytics to guide marketing planning and decision making.

This applied MBA will provide you with the knowledge foundations of business before offering the unique opportunity to specialise in your chosen industrial field, allowing the flexibility to shape your study based on your career aspirations. It is designed to develop creative, flexible and aspirational leaders of industry.

You will be immersed in fundamental business principles. These core foundations of business integrate cross-cutting themes relating to the global challenges shaping today’s business environment, including technological change, the global political and economic context, social and demographic change and environmental crisis.

Career opportunities:

Graduates of the Global Business Administration (Marketing Intelligence and Big Data) MBA at UoG are equipped to excel in various dynamic and impactful roles. Through the strong industry links, you’ll gain opportunities to connect with leading businesses and professionals. 

Many graduates move into roles such as project manager, senior business leader, or business analyst. Others find success as entrepreneurs, management consultants, and human resource managers. With a focus on marketing intelligence and big data, the programme prepares you to leverage data-driven insights to drive strategic decisions and innovation, ensuring you are ready to lead in the fast-evolving global business landscape.