Digital Marketing and Analytics Dublin Business School

Overview

The Master of Science in Digital Marketing and Analytics is meticulously crafted to address the rapid evolution of the digital and technology-driven business landscape. This programme aims to provide graduates with a comprehensive understanding of digital marketing principles and analytics, enabling them to effectively utilise data and visualisation tools.

Why Human Resource Management at Dublin Business School?

Students will learn to apply appropriate marketing models and make informed business decisions within an ethical framework. The curriculum is designed to foster advanced critical thinking, research, and writing skills, particularly through the Research Methods modules and a Capstone project, which may take the form of a Dissertation, Applied Research Project, or Placement.

Entry into the MSc in Digital Marketing and Analytics requires a minimum Second Class Level 8 Honours Degree (2.2) in a relevant discipline from a recognised institution, or an equivalent professional qualification. Non-native English speakers must demonstrate proficiency, typically through a B2+ level in the Common European Framework of Reference for Languages.

Syllabus

The taught components of the programme encompass a diverse range of modules, including:

• Web Marketing Management and Metrics
• Digital Design and Development
• Strategic Thinking in the Digital Age
• Data and Digital Marketing Analytics
• Digital Advertising and Online Marketing Communications
• Business Intelligence and Visualisation
• Research Methods

Career Opportunities

The career opportunities for graduates of this programme are diverse, with roles such as Digital Specialist, Digital Marketing Performance and Insights Consultant, and Digital Marketing Specialist being common paths. With strong industry connections and a curriculum designed to meet the needs of the evolving job market, graduates are well-positioned to succeed in their chosen careers.