Overview

This internationally oriented Marketing and Brand Management programme at Fresenius University of Applied Sciences combines strategic marketing, brand management, and consumer research know-how. It provides you with the expertise required to achieve a successful career in marketing and brand management roles at leading corporations. You will acquire in-depth knowledge of strategic marketing and brand management, learn how to apply them, and learn how to identify in-market challenges and opportunities. Find out more here about your career prospects after graduation.

Career

After graduating from the master’s programme in Marketing & Brand Management (M.Sc.), you will have the know-how for a successful career in marketing and brand management. You will be able to work for domestic and international companies in all economic sectors, non-profit organizations, and other institutions, or apply your knowledge to start your own business. The program prepares you for various roles, including:

Marketing and brand management roles in corporations and organizations

Leadership positions

Roles in corporate communications and relations

Strategy consulting roles

Activities and management roles in business associations and other interest groups

Change management and management consulting positions

master’s graduates also have the option of pursuing a doctorate.

Get more details

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Programme Structure

Courses include:

Strategic Marketing

Brand Strategy & Positioning

Consumer Behavior & Psychology

Advanced Market Research Methods

Leadership, Innovation Management, & Creative Thinking

Research Methodology and Scientific Practice

Check out the full curriculum

Visit programme website

Key information

Duration

Full-time
- 24 months

Start dates & application deadlines

Starting 2026-09-11 00:00:00

Apply anytime.
Starting 2027-03-13 00:00:00

Apply anytime.

Language

English

Duolingo English Test

95

Take A Free Practice Test!

TOEFL^® IBT

70

Schedule TOEFL®

PTE Academic

52

Schedule a PTE test!

IELTS

6

Prepare for Your English Test

Cathoven AI IELTS Preparation

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AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

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98 accuracy using real exam data
4.9/5 student rating

Credits

120 ECTS

Delivered

On Campus

Campus Location

Berlin, Germany
Köln, Germany

Disciplines

Marketing View 27 other Masters in Marketing in Germany

Explore more key information

Visit programme website

Join for free or log in to access our complete career info list.

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

95

Take A Free Practice Test!

TOEFL^® IBT

70

Schedule TOEFL®

PTE Academic

52

Schedule a PTE test!

IELTS

6

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

You must have completed a Bachelor’s study program with at least 180 credit points.

In your Bachelor’s degree, you must have gained 60 credit points in the fields of business or economics.

Your English language skills must be equivalent to Level B2 of the European Framework of Reference for Languages.

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Fresenius University of Applied Sciences and/or in Germany, please visit Student Insurance Portal.

Make sure you meet all requirements

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

11400 EUR / year

≈ 11400 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

10560 EUR / year

≈ 10560 EUR / year

Additional Details

880,00 € monthly + 70,00 € per month (non-EU)*

Living costs

Berlin

Germany

836 - 1340 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Check for any work restrictions

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing and Brand Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Career

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Student Insurance via Studyportals Partner

Make sure you meet all requirements

Tuition Fees

International Applies to you

EU/EEA Applies to you

Additional Details

Living costs

Berlin

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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