Luxury Management Fresenius University of Applied Sciences

Overview

The international, practice-oriented master’s program in Luxury Management (M.Sc.) provides you with specialized management skills in the demanding luxury and fashion industry and combines them with comprehensive knowledge of marketing, sales, and strategies for luxury brands and products. Through a unique approach in the German higher education management market, we offer through our six partnerships with leading Maisons or companies (Louis Vuitton, The Estée Lauder Companies, Sephora, Swarowski, Breidenbacher Hof and Rimowa) a combination of comprehensive classroom learning and hands-on practical experience.

Career

During the master’s program in Luxury Management (M.Sc.), you will acquire a broad portfolio of marketing tools and learn to apply them to create a coherent, tailored marketing mix for luxury brands, goods, and services. You will gain an understanding of how to influence the product and service development process from both a financial and strategic perspective. You will also learn how to define the diverse nature of the luxury sector and specialize within a particular product category by applying general knowledge to the relevant, and unique, luxury context.

By the time you graduate, you will have the know-how to launch a successful career with companies in all luxury sectors or other organizations and institutions. The program prepares you for many roles, including:

• Client advisor

• Assistant Store Manager

• Retail Operations Manager

• E-Commerce Manager

• Brand / Product Manager

• Key Account Manager / Area Manager

• Social media Manager

• Advocacy & Influencer Manager

• PR & Communication Manager