Data Marketing and Analytics University of Bologna

Overview

Key facts

• The Data Marketing and Analytics Master by Bologna Business School are designed to provide high-profile knowledge about the techniques and the tools needed to manage the marketing and sales area of a company, with a particular focus on Digital Culture.

• Data Analyst, Brand Marketing Specialist, and Business Analyst are some of the most required positions in the international market. 
• High skills in Big Data analysis and deep knowledge of the techniques to transform the information into efficient business strategies are required to get to these positions.

• The program is an exploration into the world of data analysis, data mining technologies and techniques, and big data optimization strategies for business applications, with a parallel focus on communication skills and business knowledge essential to maximize one’s professionalism.

• To get into the business as a leader, we need to cross managerial skills and advanced analytical techniques. It’s essential to study consumer decision-making mechanisms, marketing and sales management processes, analysis of advertising tools and communication strategies, in order to acquire theoretical and methodological skills to understand consumer choices, and analytical skills to identify the point of contact between customer and product.