Overview

By studying the International Marketing course at Robert Gordon University, you will develop an understanding of the complex nature of international marketing, compared to the domestic market, in areas such as culture, social structures, politics, economy, technology and legal systems. You will study and analyse consumer attitudes to products and business and look at the behaviour of the customer in a rapidly changing world.

Digital aspects of marketing are emphasised throughout the course and you will develop a solid understanding of the knowledge and skills within this area.

Job Prospects

On completion of this course you will be equipped with a range of profession, managerial and subject-specific knowledge and skills for a career in the field of marketing and international marketing. A postgraduate qualification in international marketing management will enhance your ability to be more creative, flexible and disciplined in your approach to marketing.

Programme Structure

Courses include:

Consumer Psychology

Professional Industry Experience

Strategic Digital Communications

Marketing Strategy

Methods, Metrics And Analytics

Business Marketing And Innovation

Global Brand Management

Professional Industry Experience

Key information

Duration

Full-time
- 12 months

Start dates & application deadlines

Starting 2026-09-21 00:00:00
- Apply before 2026-07-10 00:00:00 , International
- Apply before 2026-09-07 00:00:00 , National
Starting 2027-02-01 00:00:00
- Apply before 2026-11-14 00:00:00 , International
- Apply before 2027-01-19 00:00:00 , National

Language

English

TOEFL^® IBT

88

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PTE Academic

65

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IELTS

6.5

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Credits

180 alternative credits

Delivered

On Campus

Campus Location

Aberdeen, United Kingdom

Disciplines

Marketing Management Studies View 912 other Masters in Management Studies in United Kingdom

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Academic requirements

GPA

Lower Second Class

English requirements

TOEFL^® IBT

88

Schedule TOEFL®

PTE Academic

65

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Applicants normally hold a 2:2 undergraduate honours degree or its equivalent in any subject area.
Applicants with a lower degree classification and / or relevant work experience will be considered on a case by case basis.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

16670 GBP / year

≈ 16670 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

7600 GBP / year

≈ 7600 GBP / year

Additional Details

Rest of UK and EU students: £7080/ year

Living costs

Aberdeen

United Kingdom

729 - 1069 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for International Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Job Prospects

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Living costs

Aberdeen

Funding

Scholarships Information

Available Scholarships

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