Overview
This Charity Marketing and Fundraising course at City St George's, University of London - Bayes Business School is a specialist programme designed to meet the growing demand for marketing and fundraising professionals in the charity sector. Delivered by experts in non-profit management and leading practitioners, it blends theory with hands-on learning. Students explore donor motivations, relationship fundraising, campaign planning, and digital engagement while also developing expertise in brand positioning and social impact measurement. With its strong links to the non-profit sector, the programme provides insights into real-world challenges faced by charities, reinforced by guest lectures, case studies, and peer learning. The flexible study schedule is tailored for working professionals who wish to enhance their career while contributing to meaningful change.
Career opportunities:
Graduates of the Charity Marketing and Fundraising at Bayes Business School typically pursue senior roles such as fundraising directors, marketing managers, development officers, and campaign strategists within charities, NGOs, social enterprises, and cultural organisations.
Programme Structure
Courses include:
- Learning and Understanding the Voluntary Sector
- Marketing and Fundraising
- Strategy, Diversity and Governance
- People Management in the Voluntary Sector
- Charity Accounting and Finance
- Fieldwork Exercise
Key information
Duration
- Part-time
- 24 months
- Flexible
Start dates & application deadlines
- StartingApply anytime.
Rolling applications
Language
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Credits
Delivered
Campus Location
- London, United Kingdom
Disciplines
Marketing View 338 other Masters in Marketing in United KingdomWhat students do after studying
Academic requirements
English requirements
Prepare for Your English Test
AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
- All students will be highly motivated graduate-level people who bring a wide range of professional competencies, skills and experience from a wide range of backgrounds. Gender is evenly balanced across all the courses and there are no age barriers.
- In general we ask for a good first degree, normally an upper second-class honours degree from a British University or an equivalent qualification from a leading overseas institution; and three or more year’s relevant experience at a senior level.
- In exceptional cases we will also accept those without a degree but with significant work experience.
Tuition Fees
-
International Applies to you
Applies to youNon-residents3810 GBP / year≈ 3810 GBP / year -
Domestic Applies to you
Applies to youCitizens or residents3810 GBP / year≈ 3810 GBP / year
Additional Details
- £7,620 PgDip
- £7,620 PgDip + £4,410 An additional fee to convert to the Master’s degree
Living costs
London
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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Scholarships Information
Below you will find Master's scholarship opportunities for Charity Marketing and Fundraising.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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