Overview

Digital Marketing and e-Business is offered by Abertay University . This blend of specialised and overall knowledge will enhance your capacity to operate successfully in a number of senior roles.

Key Facts

This CIM-accredited Master’s will equip you with the knowledge and skills needed to thrive in the ever-evolving world of strategic digital marketing and commerce - ideal for those with a marketing or business degree looking to deepen expertise or individuals with extensive experience in a related field looking to gain a professional qualification. You’ll develop a deep understanding of practices across multiple digital platforms, learning from highly experienced staff and an exciting mix of local, national and global organisations. Industry contact is key to preparing you to enter or re-enter the industry as an efficient, confident and highly employable specialist who will hit the ground running. As such, we actively promote real-world projects, including the option of either a culminating industry style consultation project with an organisation of your choice or a traditional dissertation. This programme can be studied full-time for one year or part-time over a maximum of four years.

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Programme Structure

Courses include:

Innovation and New Ideas Creation
Data for Decision Making
Digital Marketing Communications and Branding
Digital Customer Insight and Experience
Project Management
Business Research Methods

Check out the full curriculum

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Key information

Duration

Full-time
- 12 months
Part-time
- 24 months

Start dates & application deadlines

Starting 2026-09-15 00:00:00
- Apply before 2026-08-18 00:00:00 , International
Starting 2027-01-19 00:00:00

Application deadline not specified.

More details

Applications will be considered until the course starts if places remain and applicants can start before the final enrolment date.

Language

English

Duolingo English Test

105

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TOEFL^® IBT

78

Schedule TOEFL®

PTE Academic

59

Schedule a PTE test!

OTE

120

IELTS

6

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Credits

180 alternative credits

Delivered

On Campus

Campus Location

Dundee, United Kingdom

Disciplines

Construction Management View 66 other Masters in Construction Management in United Kingdom

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Academic requirements

GPA

Lower Second Class

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

78

Schedule TOEFL®

PTE Academic

59

Schedule a PTE test!

OTE

120

IELTS

6

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

At least a lower second class (2:2) honours degree or equivalent qualifications in marketing, business or similar. It’s expected that your existing qualification should have contained a proficient level of marketing study.
Applicants with non-standard qualifications will be considered on an individual basis, determined by prior study, work experience, professional qualifications, and references.

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

17000 GBP / year

≈ 17000 GBP / year
Domestic Applies to you

Applies to you

Citizens or residents

7900 GBP / year

≈ 7900 GBP / year

Additional Details

England, Northern Ireland, Wales and the Republic of Ireland: £10400 per year

Living costs

Dundee

United Kingdom

787 - 1494 GBP / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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Scholarships Information

Below you will find Master's scholarship opportunities for Digital Marketing and e-Business.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Key Facts

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Make sure you meet all requirements

Tuition Fees

International Applies to you

Domestic Applies to you

Additional Details

Living costs

Dundee

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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