Overview

The goal of this Master Programme in Data-Driven Marketing, with a specialization in Marketing Intelligence , at Universidade Nova de Lisboa provides a balanced curriculum between a component based on marketing management tools and other supported by information analysis and management methodologies.

Ranked as the 7th best Program in Retail Sales Management & Business Development in the World by Eduniversal (2025), an international agency that publishes an annual ranking of the best MBA and Master degree programs in the world.

Formats

Working Hours Format: It is aimed at young graduates and professionals to study in full-time.

Working Hours Format: It is aimed at young graduates and professionals to study in full-time.

Applications phase

The vacancies for the Working Hours Format have been filled, however, applications for the After Working Hours Format are open between April 13th and May 13th.

Accreditation

NOVA IMS' degree programs are accredited by A3ES (Portuguese Agency for Assessment and Accreditation of Higher Education).

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Programme Structure

Courses included:

Brand Management

Consumer Behavior Insights

Digital Marketing & E-Commerce

Marketing Engineering and Analytics

Marketing Research

Marketing Strategy and Innovation

Research Methodologies

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Visit programme website

Key information

Duration

Full-time
- 24 months

Start dates & application deadlines

Starting 2026-09-07 00:00:00
- Apply before 2026-05-13 00:00:00

More details

The vacancies for the Working Hours Format have been filled, however, applications for the After Working Hours Format are open between April 13th and May 13th.

Language

English

Credits

120 ECTS

Delivered

On Campus

Campus Location

Lisbon, Portugal

Disciplines

Marketing Digital Marketing Marketing Management View 7 other Masters in Marketing Management in Portugal

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

To enter this program, applicants must meet the following requirements:

Hold a bachelor’s degree in a compatible field

Be proficient in English (spoken and written).

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at NOVA IMS and/or in Portugal, please visit Student Insurance Portal.

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Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

3750 EUR / year

≈ 3750 EUR / year
EU/EEA Applies to you

Applies to you

EU/EEA Nationals

3000 EUR / year

≈ 3000 EUR / year

Living costs

Lisbon

Portugal

630 - 1123 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Financial discount: Students who choose to pay the tuition fee in two installments have a 2,5% discount on the payable amount;
NOVA IMS' Alumni ( Undergraduate, Postgraduate, Master Degree and Doctoral Programs) from a different program of the one they will attend have a 20% discount on the tuition fee, cumulative with the financial discount;

Companies that finance the program to 2 employees, in the same academic year, have a 10% discount on the tuition fee. This discount is not cumulative with other discounts;
Companies that finance the program to 3 or more employees, in the same academic year, have a 20% discount on the tuition fee. This discount is not cumulative with other discounts.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

Win a €10000 Scholarship! Deadline: 30 June 2020

Embark on your journey with the Studyportals Scholarship! We're giving away a total of 20,000 euros to help you achieve your dream of studying abroad.

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In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

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Scholarships Information

Below you will find Master's scholarship opportunities for Marketing Intelligence.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

On this page

About

Overview

Formats

Applications phase

Accreditation

Get more details

Programme Structure

Check out the full curriculum

Key information

Duration

Start dates & application deadlines

Language

Credits

Delivered

Campus Location

Disciplines

Explore more key information

What students do after studying

Academic requirements

English requirements

Other requirements

General requirements

Student Insurance via Studyportals Partner

Make sure you meet all requirements

Tuition Fees

International Applies to you

EU/EEA Applies to you

Living costs

Lisbon

Funding

Check for any work restrictions

Scholarships Information

Available Scholarships

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